Marketing Coordinator

3 weeks ago

Torrance, United States Storm Manufacturing Group Full time

SUMMARY OF POSITION: We are seeking a dynamic and detail-oriented Marketing Coordinator to join our marketing team. In this role, you will play a critical part in supporting the planning, execution, and analysis of marketing campaigns, ensuring that all initiatives align with the Kingston Valves and Superior brand strategies. The ideal candidate will have a proven track record in campaign management, content creation, and cross-functional coordination, with strong organizational and communication skills.


ESSENTIAL DUTIES AND RESPONSIBILITIES


Regular Functions include:

Campaign Management & Execution:

  • Assist in the development and execution of multi-channel marketing campaigns, including digital, email, print, and social media.
  • Create the social media calendar and manage social media accounts.
  • Coordinate with internal departments and external vendors to support marketing initiatives.

Collateral & Asset Management:

  • Manage and maintain a library of marketing assets, including brochures, presentations, product information, and promotional materials.
  • Ensure that all marketing collateral is updated regularly and adheres to brand guidelines.
  • Assist in the creation and distribution of marketing materials for sales and customer support teams.

Event Coordination:

  • Plan and coordinate trade shows, conferences, and company events, including vendor management, logistics, and promotional materials.
  • Ensure seamless execution of events, including pre-event promotion, day-of support, and post-event analysis.

Vendor & Partner Coordination:

  • Liaise with external vendors, agencies, and freelancers to ensure high-quality and timely delivery of services.
  • Negotiate contracts and manage budgets for marketing.


Periodic Functions include:

  • CRM and marketing software management (Salesforce and Pardot)
  • Website management (Wordpress and Shopify)
  • Customer research and analysis (customer satisfaction and NET score reports)


Supervisory Responsibilities:

  • This role does not supervise anyone.


MINIMUM QUALIFICATIONS

Education and/or Experience:

  • Bachelor’s Degree or equivalent work experience of Minimum 3 years of related experience.
  • Bilingual - ability to speak Spanish an asset.



Professional/Technical Training and Skills include:

  • Proven working experience in digital marketing, particularly within the industry.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience with direct marketing, market segmentation and marketing research.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website and marketing analytics tools.
  • Working knowledge of ad serving tools.
  • Experience in setting up and optimizing PPC campaigns on all major search engines.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Working ability Microsoft Office and Graphic Design software.
  • Fluent in CRM and emerging Marketing Automation technologies.


Licenses and Certifications include:

  • N/A

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