Director of Marketing

22 hours ago

Santa Clarita, United States Sunkist Growers Full time

Director of Marketing


Sunkist:


At Sunkist, we’re not just a global leader in the citrus industry; we’re a brand that stands for quality, sustainability, and community. Representing over 1,000 California and Arizona family farmers, we’re committed to growing and evolving our portfolio of fresh citrus. We also have multiple business in our portfolio including licensed products sold in over 50 countries.


We’re looking for a Director of Marketing to help shape the next chapter of our brand’s evolution and lead the charge in driving customer engagement and demand.


The opportunity:


As Director of Marketing, you will own and lead the development of a new brand strategy for Sunkist and uplevel the internal function that includes implementing best practices to help drive growth across our citrus categories. This is a pivotal role to bring a fresh, compelling brand voice to an iconic brand across digital, traditional, and experiential marketing channels.


As a Marketer who is part operator, part strategist, and in a player/doer role, the Director will create and implement new strategies, in partnership with leaders, and lead a newly hired creative agency to translate national and international brand strategies and marketing plans into actionable consumer marketing efforts.


Reporting to the Sr. Director of Category Management and Marketing, and joining a total team of eight, the Director will be the deputy leader, a go-to SME for consumer initiatives, and manage a team of three.


This is a unique opportunity to be a key player with a global brand—taking it to its next level through strategic and creative marketing initiatives.


Here’s What You’ll Do:


Operator/ Leader:

  • Lead the daily operations to ensure quality service delivery and operations efficiency. This includes function review, best practices process implementation, and workflow streamlining.
  • Create and lead the strategy, implementation and execution of marketing initiatives and campaigns, and keep all stakeholders on point.
  • Lead, mentor, and develop a three-person consumer marketing team, creating a culture of collaboration, growth and continuous improvement. Be a deputy to the Sr. Director in supporting the full team.
  • Advocate for the consumer’s voice to all levels of team members.
  • Be a visible leader. Engage and build relationships with team members, partners, and stakeholders to accomplish marketing goals.


Strategy:

  • Lead discussions and recommendations for how to evolve brand and product offerings to achieve company goals.
  • Lead discussions and recommendations on brand initiatives for new and existing products, programs and campaigns.
  • Review and understand market data, forecast trends, establish KPIs, develop and implement comprehensive strategies encompassing SEO, content approach, social media, and more.
  • Create and implement go-to-market strategies across acquisition, engagement and retention objectives to support brand priorities.


Consumer Marketing:

  • Recommend and lead the development and execution of consumer marketing campaigns that drive brand awareness, consumer interest, and engagement across domestic and global markets.This includes brand marketing, domestic and export consumer campaigns, nutrition education, trade shows, website, social media, Sunkist store, and more.
  • Assess, recommend, and implement marketing best practices to uplevel the function impact.
  • Lead annual tradeshow programs (booth creation, sponsorships, etc), foodservice campaigns, chef collaborations and culinary partnerships, along with Sunkist store websites.


Brand Development:

  • Own, guide, and hold accountable a newly selected creative agency in a multi-year effort on a new brand with a new look and voice. This includes creative evaluations and approvals.
  • Lead marketing team, internal stakeholders, and cross-functional team members towards implementation of the new brand strategy, focus on confirmed goals to reach the mission.


Administration:

  • Track and report data performance results to senior leadership and provide insights and optimization recommendations.
  • Manage consumer marketing spend throughout each season and assist the Sr. Director in management of annual budget including forecasting and expense targets.



Here’s What You’ll Bring:

  • Solid experience in operationally leading a marketing function
  • Solid experience in strategy development and implementation
  • Technical experience with leading brand strategy, creative direction, and digital marketing initiatives (SEO, social media and influencer marketing)
  • Demonstrable success in developing and executing national marketing campaigns with a medium to large-scale company
  • Deep understanding of consumer behavior and digital marketing best practices
  • Strong experience in leading a team and strong mentorship skills to coach and develop team members professional growth
  • Strong leadership skills to inspire and guide direct and cross functional team members and company executives to stay on point to reach goal-line
  • Creativity and willingness to achieve maximum impact with limited resources
  • Strong project management and organizational skills to manage multiple initiatives with varying deadlines simultaneously
  • Ability to plan and manage budgets
  • Adaptability and ease to flex with frequently changing priorities and deadlines
  • Produce or food industry experience preferred

Additional:

  • This is an M-F onsite role in our corporate headquarters; we’re a heavy face time company that enjoys in-person collaboration
  • Relocation package to be considered
  • Ability to travel nationally 10-20% annually


Here’s What We’ll Bring:

IMPACT: Lead the next marketing evolution of a premier, globally recognized brand

OPPORTUNITY: Drive a multi-year transformation in marketing with a focus on creativity and industry leadership

CULTURE: Be a part of a collaborative and human-centric company with a commitment to it growers and community

COMPENSATION AND BENEFITS:

• Annual base compensation range between $130,000 to $180,000. Final compensation will be determined based on experience and skills and may vary from this range.

• A variety of choices for Medical, Dental, Vision, Life and Disability insurance

• Health Care and Dependent Care spending accounts

• 401k saving plan, Match+

  • Paid holiday and vacation benefits
  • Casual relaxed office environment
  • Kitchen’s stocked with all the in season citruses you can enjoy




Sunkist is an equal opportunity employer. All candidates will be considered without regard to race, color, gender, sexual orientation, national origin, disability status,

or any other protected status.


Applicants must be currently authorized to work in the United States without support on a permanent basis. Unauthorized applicants will not be considered.

  • Marketing Strategy Director

    6 days ago

    Santa Clarita, California, United States Sunkist Growers Full time

    About the RoleThe Director of Marketing will be responsible for creating and implementing comprehensive marketing strategies that drive brand awareness, consumer interest, and engagement across domestic and global markets.This includes developing and executing consumer marketing campaigns, assessing and implementing marketing best practices, and leading...

  • Head of Marketing Operations

    6 days ago

    Santa Clarita, California, United States Sunkist Growers Full time

    Job OverviewWe are seeking a seasoned marketing professional to drive the next chapter of our brand's evolution and lead the charge in driving customer engagement and demand.The successful candidate will own and lead the development of a new brand strategy, upleveling the internal function with best practices to drive growth across our citrus categories.This...

  • Technical Sales and Marketing Specialist

    6 days ago

    Santa Clarita, California, United States SGL Carbon Full time

    SGL Carbon is seeking a talented Technical Sales and Marketing Specialist to develop and execute sales strategies for flexible graphite products in the assigned region.This role will involve collaborating with cross-functional teams to drive sales growth and improve market share.Key Responsibilities:Develop and implement pricing, marketing, and sales...

  • Strategic Marketing Director

    6 days ago

    Santa Clara, California, United States Ordr Full time

    Job SummaryAs a key member of the leadership team at Ordr, the Strategic Marketing Director will play a pivotal role in shaping and executing the company's global marketing strategy. This highly influential position requires a seasoned professional with extensive experience in scaling high-performance marketing organizations.About OrdrOrdr is a pioneering...

  • Marketing Campaign Director

    3 days ago

    Santa Clara, California, United States Collabera Full time

    About the PositionWe are looking for a skilled Marketing Campaign Director to oversee the development and execution of integrated marketing campaigns with our technology partners.Key Accountabilities:Develop and implement marketing strategies to support technology partnershipsManage cross-functional teams to deliver high-quality marketing campaignsAnalyze...

  • Director of Technical Operations

    4 days ago

    Santa Clarita, California, United States Advanced Technology Search Full time

    **Benefits and Opportunities:**As a Director of Engineering at our client's company, you will have the opportunity to work on cutting-edge projects and technologies. You will be part of a dynamic team that is passionate about delivering exceptional results.**About the Company:**Our client is a leading search firm specializing in defense electronics and...

  • Marketing Leadership Director

    3 days ago

    Santa Monica, California, United States Fuze HR Solutions Inc. Full time

    Fuze HR Solutions Inc. is an innovative robotics technology startup revolutionizing the way industries interact with automation.We are seeking a passionate and experienced Director of Marketing to lead and drive our marketing strategy, increase brand awareness, and generate demand for our cutting-edge robotics solutions.Key ResponsibilitiesStrategic...

  • Director, Product Marketing Strategist

    2 days ago

    Santa Clara, California, United States Palo Alto Networks Full time

    About the RoleWe're seeking a highly skilled Director to lead our product marketing efforts for the Cortex platform.As a key member of our marketing team, you will be responsible for developing and executing a comprehensive product marketing strategy that drives sales growth and market share.You will work closely with cross-functional teams, including...

  • Senior Trade Marketing Manager

    19 hours ago

    Santa Clarita, United States Sunkist Growers Full time

    Sr. Trade Marketing ManagerWe are seeking a Sr. Trade Marketer to lead Sunkist’s retailer marketing initiatives. You’ll play a pivotal role in driving new growth by building account marketing programs and recruiting new customer acquisition to impact business growth.In a shopper marketing expert role, while leveraging category, consumer, shopper, retail,...

  • Senior Trade Marketing Manager

    22 hours ago

    Santa Clarita, United States Sunkist Growers Full time

    Sr. Trade Marketing ManagerWe are seeking a Sr. Trade Marketer to lead Sunkist’s retailer marketing initiatives. You’ll play a pivotal role in driving new growth by building account marketing programs and recruiting new customer acquisition to impact business growth.In a shopper marketing expert role, while leveraging category, consumer, shopper, retail,...

  • Sales and Marketing Director

    1 day ago

    Santa Monica, United States Oakmont Senior Living Full time

    Position: Sales and Marketing DirectorPay Range: $80,000 - $85,000 - Plus a Bonus StructureINSERT COMMUNITY NAME is a premier senior living community situated on a beautifully landscaped campus. Managed by Oakmont Management Group, we provide exceptional quality, comfort, and care with five-star services and amenities. Residents enjoy a rewarding lifestyle...

  • Digital Marketing Director

    1 day ago

    Santa Clara, California, United States Servicenow Full time

    At ServiceNow, our technology empowers organizations to drive digital transformation and make the world work for everyone. As a Sr. Director, Digital Acquisition Strategy and Operations, you will lead the digital acquisition strategy and ad operations strategy for the Americas region. This role is based out of our global HQ in Santa Clara, CA.Key...

  • Executive Marketing Director

    3 days ago

    Santa Ana, California, United States Orange County's Credit Union Full time

    Transformative Marketing LeaderWe are seeking an exceptional Executive Marketing Director to spearhead groundbreaking marketing efforts for Orange County's Credit Union. This visionary leader will develop and execute a comprehensive marketing strategy that aligns with the company's goals, driving measurable growth through data-driven approaches.Key...

  • Director of Digital Marketing Strategy

    3 days ago

    Santa Monica, California, United States Fuze HR Solutions Inc. Full time

    Fuze HR Solutions Inc. is seeking a highly motivated and experienced Director of Marketing to join our dynamic team.The successful candidate will have a proven track record in the robotics industry and experience in leading marketing teams.Key ResponsibilitiesMarketing Strategy:Develop and implement comprehensive marketing strategies that align with company...

  • Lead Creative Director of Performance Marketing

    6 days ago

    Santa Ana, California, United States System Pavers Full time

    About System PaversAs the nation's leading outdoor remodeling company, we have been creating gorgeous, personalized living spaces that deliver quality, beauty, and durability we proudly stand behind. Since our inception in 1992, more than 85,000 homeowners have trusted us to transform their outdoor lifestyles through remodels that add lasting value to their...

  • Director of Digital Marketing Business Operations

    1 day ago

    Santa Clara, United States Servicenow Full time

    Company DescriptionIt all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based...

  • Creative Director, Global Marketing

    3 days ago

    Santa Monica, California, United States Amazon Full time

    Role OverviewBlink's marketing team is seeking a talented and innovative art director with exceptional creative skills to lead global initiatives. The ideal candidate should have experience in paid media and organic assets, email, display assets, and beyond.

  • Hotel Sales and Marketing Director

    4 days ago

    Santa Monica, California, United States Sand & Sea Full time

    Job OverviewSand & Sea is seeking a highly motivated and goal-oriented individual to join our sales and marketing team as a Hotel Sales and Marketing Director. In this role, you will be responsible for generating revenue and room nights in the transient markets, managing assigned accounts, creating high guest satisfaction, and soliciting past and new...

  • Marketing Director for Strategic Partnerships

    6 days ago

    Santa Monica, California, United States Angel City Full time

    About UsAt Angel City, we are dedicated to leveraging sport as a catalyst for driving equity. Our mission is to create engaging and unique experiences that bring our purpose-driven vision to the world.The Senior Director of Partnership Marketing will be responsible for overseeing the implementation and execution of all partnership agreements. This role...

  • Director of Strategic Operations

    6 days ago

    Santa Clarita, California, United States Vallarta Supermarkets Full time

    At Vallarta Supermarkets, we're committed to providing exceptional customer experiences and delivering innovative solutions in the retail industry. As a key member of our team, you'll play a crucial role in driving business growth and shaping the future of our organization.About the RoleWe're seeking a highly skilled and motivated individual to fill the...