Social Media Marketing Specialist

2 weeks ago

San Diego, United States TreVita Full time

TreVita is looking for a creative Social Media Marketing Specialist who lives and breathes social media, loves staying ahead of the latest trends, and thrives in a fast-paced, startup environment If you’re excited about wearing many hats and making a real impact, TreVita wants you on our team


We are seeking candidates who are tech-savvy, driven, organized, and eager to grow into a leading marketing professional. In this role, you’ll help shape the future of our business as we break into new markets and scale our digital presence in the rapidly growing Medical Tourism industry.


Your day-to-day impact will be felt across multiple teams, including marketing, sales, and concierge, as well as external agencies, ensuring you have a direct influence on our brand’s visibility and success. If playing a crucial role in crafting engaging content, managing social media strategies, and helping us connect with thousands of people searching for high-quality Medical Tourism services speaks to you - APPLY TODAY


What You’ll Do:


Social Media Management:

  • Own and oversee our social media channels; ensuring consistent, uniform, on-brand messaging that resonates with our target audience.
  • Plan and execute social media campaigns to promote brand awareness, drive engagement, and generate leads for our sales team.
  • Monitor and engage with our audience across all social platforms in a timely and professional manner.
  • Utilize social media management tools to schedule, publish, and track content performance across various social media platforms.
  • Manage brand and services across multiple platforms and contribute to overall brand awareness and growth.



Social Content Creation & Strategy:

  • Design and manage content calendars, develop creative social media campaigns, and craft compelling stories that resonate with our target audience.
  • Use a mix of written, graphic, and video content to captivate and convert followers into customers.
  • Incorporate emerging trends into content strategy, ensuring overall alignment with company goals.
  • Produce and edit short-form videos for Instagram and TikTok, ensuring visually compelling stories and on- brand content.
  • Experiment with video trends and formats to keep content fresh, engaging, and aligned with the latest social media movements.


Emerging Trends:

  • Keep up with the latest in digital marketing and social media trends to ensure TreVita remains innovative and ahead of the competition.
  • Experiment with new platforms, content formats, and tools to consistently drive engagement.


Reporting and Analysis:

  • Track, analyze, and report social media key performance indicators (KPIs) for campaigns and content strategies.
  • Leverage CRM analytics tools (Hubspot) to evaluate the effectiveness of marketing strategies, track performance, optimize content, and make data-informed decisions that drive measurable growth.
  • Conduct research to identify relevant topics, industry trends, and to optimize content for social media platforms


Drive Lead Generation for Measurable Sales Growth:

  • Generate leads and optimize lead generation content to convert followers into customers - we are a sales driven organization
  • Collaborate with internal sales and concierge teams for upcoming content creation surrounding digital promotions.
  • Assist in marketing needs spanning Email, SMS and other digital media to convert customers.


Brand Continuity & Engagement

  • Develop strategies to build and nurture an engaged online community around our brand.
  • Identify opportunities to create meaningful connections with our audience and promote brand loyalty.
  • Ensure brand consistency by collaborating across departments.


What We Look For:

  • A proactive self-starter with a passion for digital marketing and social media.
  • Organized, detail-oriented, and strong time management skills.
  • Tech-savvy and eager to experiment with new marketing approaches.
  • Proven track record of quality work effort, creativity, and desire to learn and grow in their position.
  • Highly motivated, results-oriented, and dedicated to the company's growth.
  • Excited to be part of a startup where learning and growth happen at lightning speed.
  • Ready to help put TreVita on the map as a leading brand in Medical Tourism.
  • Comfortable making data-driven decisions and optimizing strategies for growth.
  • In-depth knowledge of digital marketing strategies, tools, and platforms
  • Creative thinker with the ability to develop innovative marketing campaigns.
  • Strong communication and interpersonal skills.


Education & Experience:

  • Bachelor’s degree in Marketing, Advertising, or related field required.
  • Minimum of 3 years experience in a professional Digital Marketing role required.
  • Prior experience with Hubspot CRM required.
  • Prior experience within the health and wellness industry is highly preferred.



A Little More About the Company:

TreVita is a fast-growing health and wellness company and premier Medical Tourism Concierge that helps American patients obtain high-quality, safe, and affordable elective surgery in Tijuana, Mexico. We are leading the industry with our highly personalized, exceptional patient experience and hands-on screening process for our board certified surgeons and state of the art surgical facilities.


We offer a comprehensive compensation and benefits package where you will be rewarded based on your performance and recognized for the value you bring to the business. A reasonable estimate of the salary range for this job is $52,000.00 to $68,000.00. Individual salaries within those ranges takes into account the wide range of factors that are considered in making compensation decisions including but not limited to education; experience and training; licensure and certifications; knowledge and skill sets; and other business and organizational needs.

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