Director of Lifecycle Marketing

4 weeks ago

Miami, United States BEL USA LLC Full time

As the Director of Lifecyle Marketing, you will be pivotal in elevating our marketing strategy, focusing on email, SMS, and other digital messaging platforms. This role demands a highly analytical and data-driven approach to assess, refine, and enhance the effectiveness of our communication streams. You will be tasked with optimizing the sequence, cadence, and messaging to ensure our communications resonate with our target audience while driving business objectives.


*This is a hybrid role, requiring the ability to work both remotely and on-site as dictated by business needs. Must be available to come to the office as required.*

Essential Functions: (The reason this job exists is to perform these functions. These functions are performed regularly, seriously impacts other jobs, and there are a limited number of employees whose performance of the function can be distributed.)

  • Oversee the strategy and execution of all marketing communications including email, SMS, and other digital channels.
  • Analyze and revamp existing communication flows to maximize engagement and conversion rates.
  • Develop and implement robust measurement and analytics frameworks to track the performance of communication campaigns.
  • Lead a talented, growing team, fostering a culture of innovation, accountability, and continuous improvement.
  • Collaborate with cross-functional teams to ensure alignment with broader marketing strategies and company objectives.
  • Manage and optimize CRM communications systems, with a preference for experience in Salesforce Marketing Cloud or Braze.
  • Provide strategic insights and progress updates to the General Manager.
  • Perform all other duties and or projects as assigned by a supervisor or manager.

Essential Qualifications: (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the competencies (minimum knowledge, skill, and ability) required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.)

Education/Certification:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree is preferred.

Experience Required:

  • 8+ years in marketing or a related field, with at least 2-3 years in a managerial or leadership role overseeing marketing teams.
  • Proven leadership experience in marketing communications or related field, preferably at the director level.
  • Strong analytical skills with a track record of data-driven decision-making.
  • Experience in developing and optimizing communication strategies in e-commerce or related industries.
  • Hands-on familiarity with CRM and digital marketing tools
  • Excellent communication, leadership, and organizational skills.
  • Ability to thrive in a dynamic, fast-paced environment.




BEL USA is proud to be a certified Great Place to Work and Top Workplace

84% of our employees think BEL is a great place to work.

Grow your career with BEL, a company that puts its people first.

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