Customer Marketing Specialist

3 weeks ago

Irvine, United States Trusted Tech Team Full time

Who We Are:

Trusted Tech Team is a leading Microsoft Cloud Solutions Provider (CSP) specializing in Microsoft Cloud services, Microsoft perpetual licensing, and Professional and Security Services for medium and enterprise-sized businesses.


Their robust team of in-house, U.S-based Microsoft architects and engineers are certified in all 6/6 Microsoft Solutions Partner Designations in the Microsoft Cloud Partner Program. Prioritizing a people-centric mission, Trusted Tech Team has transformed the software licensing experience, giving IT professionals complete confidence in the success of their business.


Featured on Forbes, CIO Review, Spiceworks, and other publications, we have become one of the fastest-growing companies in the U.S., Canada, and the UK.



Overview:

As a Customer Marketing Specialist at Trusted Tech Team, you will be pivotal in cultivating and managing our customer reference and advocacy programs. You’ll work closely with our sales, marketing, and customer success teams to identify and engage satisfied customers, transforming their success stories into powerful assets that drive brand credibility and sales efforts. Your role will involve capturing and showcasing customer experiences across multiple channels to enhance our brand reputation and support our growth in the Microsoft Cloud Solutions space.



Responsibilities:

Customer Advocacy Program Management:

• Develop and manage a comprehensive customer advocacy program, identifying satisfied customers who can act as references for prospects.

• Collaborate with the sales, marketing, and customer success teams to identify potential customer advocates and reference opportunities.

• Cultivate relationships with key customers to encourage participation in reference activities, case studies, testimonials, and speaking engagements.


Customer Reference Development:

• Create and maintain a database of customer references, ensuring it is up-to-date and easily accessible for sales and marketing teams.

• Create customer case studies, produce video testimonials, and other reference materials that highlight customer successes and the value of our solutions.

• Work closely with the content development team to produce high-quality, engaging materials that showcase customer success stories.


Advocacy Campaigns and Engagement:

• Design and execute advocacy campaigns that engage customers and encourage them to share their positive experiences with Trusted Tech Team.

• Leverage various communication channels, including social media, webinars, and events, to amplify customer voices and drive brand advocacy.

• Track and measure the impact of advocacy activities, providing regular reports to management on key metrics such as customer participation rates and campaign effectiveness.


Event Support and Coordination:

• Support the planning and execution of customer-focused events, including webinars, roundtables, and industry conferences.

• Identify and secure customer speakers for events, ensuring their participation aligns with the overall advocacy strategy.

• Develop post-event reports to evaluate the success of customer participation and recommend improvements for future initiatives.



Deliverables:

• Customer Advocacy Program Plan: A detailed plan outlining the strategy, objectives, and metrics for the customer advocacy program, updated quarterly

• Customer Reference Database: An up-to-date and easily accessible database of customer references, case studies, and testimonials.

• Customer Case Studies and Testimonials: Written customer case studies, video testimonials, and collected customer quotes for use across multiple channels, including social media, paid ads, and marketing collateral.

• Advocacy Campaign Reports: Regular reports on the impact and effectiveness of customer advocacy campaigns, including participation rates and key outcomes.

• Event Participation Reports: Detailed reports on customer involvement in events, including feedback and recommendations for future events and communicative aspects of all website content.



Required Skills & Qualifications (must-haves):

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 6 years of experience in customer advocacy, customer reference management, or a similar role, preferably within the tech or B2B sector.

• Strong relationship-building skills with the ability to engage and motivate customers to participate in advocacy programs.

• Excellent project management skills with the ability to manage multiple projects simultaneously.

• Strong writing and communication skills, with experience in creating customer-facing materials.

• Proficiency in using customer relationship management (CRM) software and advocacy management tools.



Key Technologies and Tools:

• Microsoft

  • Word
  • Excel
  • PowerPoint
  • SharePoint
  • Teams
  • Copilot for Microsoft 365

• LinkedIn

• SFDC CRM

• Slack

• Google Workspace



Benefits:

• 100% HMO Healthcare Coverage

• Vision and Dental Insurance

• 401(k) plan with a 4% match by TTT

• Employee Assistance Program (EAP)

• PTO+ sick pay + paid holidays

• Paid Parental Leave

• Estimated salary range: $90K - $120K (*DOE)




**Trusted Tech Team is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation/gender identity, or any other characteristic protected by applicable law.**

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