Digital Marketing Specialist

The Change Doctor International Inc. is a company in the field of self-help and motivation working with the world’s leading brands since 2015. Our mission is to provide leadership and self-help tools and more information about us can be found on www.DrMichelleRozen.com

Main duties:

• Managing Paid Media on all platforms. ( Google, Bing, Facebook, Tiktok)

• Analyze and assess the performance of the online campaigns & and related data to identify and optimize different areas to increase the online marketing performance

• Implement automated analytics reporting across Google Analytics, Facebook Analytics, Apple Analytics, Data Studio, AdWords, and Social Media to improve campaign effectiveness across channels

• Conduct measurement and analysis of the effectiveness and efficiency of digital marketing programs

• Develop a robust test and learn plan to improve advertising creative, keywords, and overall efficiency of all search engine tactics

• Analyze competitive marketplace and follow digital marketing trends

• Perform data analysis on web traffic and other key metrics

• Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels

• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement

• Provide daily, weekly, and monthly campaign performance reports

Experience required for the position:

• Minimum 2 years in a similar position, leading and managing a digital marketing
• Advanced digital marketing skills
• Advanced English
• Superb communication and leadership skills