GTM Lead
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
GTM: Go-To Market Lead
Role: GTM Lead
Location: Greensboro, NC (Hybrid)
Duration: 6+ Months
Job Description:
Keywords: GTM, Product Launch, Product Marketing, Campaigns, Pricing, GTM strategy, Content Marketing
We are looking for a Dynamic GTM leader for B2B and B2C SaaS products. The right candidate will have successfully done led GTM launches in the past, and in the US market.
Must Have:
o 5+ years of hands-on GTM experience for B2B and B2C SaaS products
o Experience leading GTM strategy and execution, with 1M+ target user base.
o Hands-on marketing automation and analytics tools such as Hubspot, WebEngage etc.
o Demonstrated understanding of various marketing channels- digital & offline
o Direct experience of launching products in US market at scale
o Create and, or manage collateral such as blogs, webinars, etc.
Responsibilities
o Define and own end to end GTM charter- strategy thru execution
o Identify target segment, pricing, SKUs, messaging and channels
o Define success metrics for product and for GTM
o Prescribe best practices, tools and software
o Work closely with internal and external stakeholders to drive clarity on team’s mission and building consensus across the board while making progress on the execution
o Campaign Management
o Persona description
o Pricing Strategy
o Marketing Collateral Management
• Qualifications
o 7 + years of overall experience across Marketing, Advertising, Product Marketing, Product Management or Sales
o Strong understanding of all aspects of GTM strategy- target
o Excellent written and verbal communication skills
o Strong analytical and reasoning skills
