Marketing Analyst

We are seeking a digital marketing analyst in Atlanta, GA. This role will involve working with cutting-edge technology and diverse set of customers. The role includes development and execution of our digital strategy & roadmap, along with managing a team for the execution of all digital marketing communications, real-time performance tracking and optimization of all digital/social marketing efforts. nta, GA. This role will involve working with cutting-edge technology and diverse set of customers.

The position demands a candidate who is success and execution-driven, has proven reporting and dashboard skills, with great personable skills able to work with many interfaces and management, and who has deep knowledge of B2B digital marketing and experience of working with digital agencies. Having a background in a SaaS or technology company. is a plus but not mandatory.

Your responsibilities are to build and maintain tour new branding websites, create and design the content, and adopt digital marketing best practices to acquire new customers. The position will work closely with internal stakeholders on website content and digital marketing campaigns. You will be dedicated to offering extraordinary user experience and increasing brand awareness and revenue, key responsibilities are below.

Work Schedule Details:

This is a full-time hybrid role for a Marketing Analyst at nuVizz Inc. located in Cobb, GA, with flexibility for remote work. The Marketing Analyst will be responsible for analyzing marketing data, implementing marketing analytics strategies, communicating insights, and supporting sales initiatives.

Key Responsibilities:

Content Creation & Competitor Analysis:

• Create engaging and SEO-friendly website blogs that align with our brand voice.
• Analyze competitor websites and content strategies to identify gaps and opportunities for improvement.
• Campaign & Website Optimization:
• Recommend optimizations for our website and digital campaigns to enhance user experience and increase conversions.
• Work closely with our marketing agency to identify and implement opportunities for digital campaigns, PR initiatives, and social media posts.

Sales Funnel & Customer Intent Analysis:

• Analyze sales funnels and customer behavior to identify trends, drop-offs, and opportunities for conversion improvement.
• Measure and report on the ROI of digital campaigns to ensure optimal performance.

KPI & CRM Reporting:

• Track and report on key marketing KPIs, including leads, conversion rates, website traffic, and social media engagement.
• Create detailed reports and dashboards in CRM systems (e.g., HubSpot) to provide actionable insights for the marketing team.

Email & Ad Campaign Management:

• Monitor and track email campaign metrics, including delivery rates, open rates, and click-through rates.
• Oversee the budget distribution and performance of paid ad campaigns across various platforms.
• Competitive Research & Tool Implementation:
• Conduct competitive research and benchmarking to ensure our digital strategies are ahead of industry trends.
• Research and implement the latest marketing tools and technologies to support promotional activities, including automation software and social media scheduling tools.

Trade Show Coordination:

• Coordinate all aspects of trade show activities, including website updates, pre-show campaigns, booth logistics, and post-show follow-ups.

Brand Awareness & Audience Outreach:

• Develop and execute strategies to build brand awareness and expand our audience reach, staying attuned to the latest trends and tools in digital marketing.

Requirement & Skills:

·   Preferably Bachelor’s degree in Marketing, Business, or a related field.

·   4+ years of experience in digital marketing, preferably within a SaaS or technology company.

·   Strong experience with CRM systems (e.g., HubSpot), email marketing, and paid ad campaigns.

·   Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).

·   Excellent written and verbal communication skills.

·   Ability to analyze data, identify trends, and make data-driven decisions.

·   Experience in transportation management and logistics preferred

·   Experience coordinating trade show activities is a plus.

·   Ability to adapt to a fast-paced, constantly evolving environment.

Company Description

nuVizz, Inc. is a leading network-based last mile TMS provider focused on real-time Delivery Orchestration. The company's vision is to enable every business to have affordable transportation, delivery management, and visibility tools. nuVizz's mission is to connect all transportation from the First Mile to the Last Mile using state-of-the-art AI and ML technology. The company values excellence, innovation, and client success, with a strong focus on future solutions and high-volume initiatives in various industries.