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- Develop and maintain accurate sales forecasts for e-commerce product categories.
- Analyze historical sales data, market trends, and consumer behavior to inform demand planning.
- Adjust forecasts based on promotional activities, seasonality, and other influencing factors.
- Monitor inventory levels to ensure optimal stock availability and turnover rates.
- Collaborate with the supply chain and logistics teams to manage stock replenishment and allocation.
- Identify slow-moving and overstocked items and develop strategies for liquidation.
- Work with the buying team to curate a product assortment that meets customer needs and market trends.
- Conduct competitive analysis to identify gaps and opportunities in the product range.
- Recommend new product introductions and discontinuations based on performance metrics.
- Track and analyze key performance indicators (KPIs) such as sales, margins, and sell-through rates.
- Provide regular performance reports and insights to senior management and cross-functional teams.
- Identify and implement strategies to optimize product performance and profitability.
- Partner with the marketing team to develop and execute promotional strategies that drive online sales.
- Evaluate the effectiveness of promotional activities and make data-driven recommendations for improvement.
- Ensure promotional plans are aligned with inventory levels and sales forecasts.
