Search Engine Optimization Manager

2 weeks ago

Woodcliff Lake, United States Party City Full time

Company Overview:



Party City is a global leader in the celebrations industry, delivering joy and inspiration to customers across more than 70 countries. As North America's largest party goods retailer, Party City is the go-to shopping destination for every type of celebration, offering an extensive and innovative selection of products at exceptional value. With a strong omnichannel presence, Party City continues to grow its eCommerce business, PartyCity.com, while the company's over 700 company-owned and franchise store locations across North America remain an integral piece of their business to allow consumers to experience their products first-hand. The company also operates Amscan, a premier designer, manufacturer, and distributor of celebration products including décor, tableware, costumes, and accessories. Headquartered in Woodcliff Lake, N.J., with additional locations in the Americas and Asia, Party City is committed to helping customers create unforgettable moments for every occasion.




Job Overview:



The SEO Manager supports the marketing and digital organization as the expert responsible to develop SEO strategy and act as a lead contributor to overall search marketing activities. They are responsible for growing traffic and revenue through SEO/SEM activations, influencing web content that drives SEO and supporting the Sr. Paid Media Manager with overall search marketing insights. This is a hybrid role based in Woodcliff Lake, NJ.




Responsibilities and Duties:






  • Site Metadata Updates: Ongoing keyword discovery, trends and optimization for everyday / seasonal categories and blogs content
  • Performance Analysis: Execute gap analysis and competitive research to identify organic search opportunities, provide data-substantiated insights & recommendations to internal / external stakeholders to impact site optimization ahead of seasonal peaks
  • Search Marketing Goals: Track, analyze and report metrics for SEO / SEM (Search Engine Marketing) initiatives and campaigns, provide recommendations for in-season / future season updates per learnings; execute tests, collect and analyze data to identify learnings that achieve maximum ROI in organic search campaigns
  • Best Practices: Create SEO guides for UX/Copy team and assess UX updates planned for site
  • Propose and lead new SEO enhancements for additional non-branded traffic with backlinks, refinements, local opportunities, foldered URLs and more
  • Industry: Stay abreast of Google releases and updates to identify needed site optimizations, escalate data-substantiated recommendations to leadership if new / expanded tech changes required; work with IT development team to ensure SEO best practices imposed concerning code implementation or tactical/tech SEO
  • Tech: Lead monitoring and recommendations to improve website health, speed and troubleshoot tech issues; perform tech audits to ensure no missing metadata, broken links, ideal URL structure
  • Partner with paid media, marketing, content, web, tech & IT teams to share SEO recommendations, best practices


Skills Required:






  • Attention to detail and ability to multi-task in a dynamic, deadline-driven environment
  • Exceptional communicator – able to clearly and concisely articulate vision and influence at varying levels of the organization / across functional disciplines
  • Expert understanding of search marketing across organic and paid
  • Proficiency in analytics and campaign performance data interpretation, measurement
  • Understanding of tech requirements that impact optimal SEO experience on site
  • Strong problem-solving and collaboration skills the ability to work with others to execute multi-channel marketing and overcome obstacles proactively


Qualifications:






  • Bachelor's degree in mathematics, statistics, computer science/engineering, or other quantitative field, or equivalent training
  • 3+ years of managing a large-scale and multi-dimensional SEO program, ideally in a B2C e-commerce environment
  • Well versed with SEM Performance marketing, up to date with the latest SEO / SEM trends and best practices
  • Proven experience with website redesign, link building, hierarchy, redirect setup, Alt copy updates, Metacopy updates
  • Robust experience with SEMrush, Google Search Console, DebugBear, CRuX, Google Ads
  • Experience with Salesforce Commerce Cloud, JIRA and IT development/UAT
  • Working knowledge of HTML, CSS, schema.org and JavaScript development and constraints
  • Proficient in PowerPoint, Excel, Outlook

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