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Business Analyst
2 weeks ago
We are seeking a skilled and analytical Business Analyst to join our dynamic marketing team. The ideal candidate will be responsible for analyzing and interpreting operations and marketing data to provide actionable insights, optimize marketing strategies, and drive business growth. This role requires a strong background in data analysis, excellent problem-solving skills, and the ability to communicate complex data findings in a clear and concise manner.
Responsibilities
- Collect, analyze, and interpret large datasets to provide insights into business performance, customer behavior, and market trends.
- Develop and maintain dashboards and reports to track key performance indicators (KPIs).
- Design, develop, and maintain SQL queries and complex data models to support analysis of business operations.
- Work closely with various stakeholders to understand their data needs and deliver precise data reports and dashboards.
- Analyze data trends and patterns to identify opportunities and challenges within business operations.
- Present findings and strategic insights to senior leadership to facilitate data-driven decision-making.
- Collaborate with IT and data management teams to ensure data accuracy and integrity.
- Lead and manage projects focused on operational improvements and innovation.
- Stay current with industry trends and developments in data analysis to continually enhance the analytical capabilities of the team.
Qualifications
- Bachelor’s degree in Analytics, Data Science, Computer Science, or a related field.
- 3+ years of experience in a business analyst role, preferably in a healthcare or subscription-based environment.
- Proficiency in data analysis and visualization tools such as Excel, Tableau, Power BI, or similar.
- Strong knowledge of SQL and experience with database management.
- Familiarity with statistical analysis and data mining techniques.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Strong communication and presentation abilities, with the capacity to convey data insights clearly to non-technical stakeholders.
- Experience with digital marketing tools (e.g., Google Analytics, AdWords) is a plus.
- Knowledge of programming languages such as Python or R is a plus.
- Preferred: Knowledge of the healthcare industry and telehealth operations
- Must be able to work in person in Charlotte, NC, five days a week.
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