Media Analyst, Paid Search
2 days ago
About Harmelin Media:
Harmelin Media is a full-funnel media agency headquartered in Philadelphia, PA. Over the past 42 years, we have grown into one of the largest independent media agencies in the country with billings approaching one billion dollars.
Our growth has been driven by our commitment to our clients, our employees, and our community. We pride ourselves on customizing strategy to each client and evolving roles to fit each employee’s strengths.
The proof is in the unparalleled tenure of both our clients and our staff.
If you are looking for a career that offers opportunities to forge a strategic vision, innovate through technology or nurture a client relationship in the advertising industry, Harmelin is interested in learning more about you
Position Summary:
Harmelin Media is seeking a paid search specialist to join our digital activation team. The ideal candidate will have had at least two years of hands-on experience with developing and managing successful paid search advertising campaigns across Google Ads and Bing Ads. The Media Strategist will assist the Paid Search Team in developing and managing successful paid search campaigns across Google Ads and Bing Ads. They will communicate regularly with internal planning teams, as well as specialists across digital disciplines including programmatic and social media. They will also build relationships with representatives from various search platforms.
Title and salary for position to be commensurate with experience and qualifications.
Responsibilities:
- Paid search media buying, specifically across Google Ads and Bing Ads
- Interface with both account teams and clients regarding search strategy and performance to meet campaign objectives
- Design search strategy and structure, including keyword development and campaign build.
- Integration of campaign efforts across media channels
- Regularly communicate with internal planning teams, specialists across digital disciplines, and representatives from various search platforms and technologies.
- Oversee day-to-day performance across campaigns, including monitoring, identifying and implementing optimizations
- Work with the Reporting & Analytics team to facilitate reporting and analysis
- Review and reconcile media invoices using the agency billing system
- Keep informed of relevant issues affecting the paid search and overall digital landscape
- Other duties may be assigned as necessary to meet company needs
Keys to Success:
- 1-2 years paid search buying experience
- Solid understanding of the following platforms: Google Ads, Google Analytics, Bing
- Basic understanding of the following platforms preferred: Gemini, Kenshoo, Search Ads 360
- Basic understanding of other digital advertising channels preferred (e.g. social, display, video, etc.)
- Strong quantitative and analytical skills
- Strong organizational, time management, and multi-tasking skills
- Strong team player with excellent interpersonal and communication skills
- Strong attention to detail; excellent problem-solving skills; strategic mindset
- Ability to work in a team environment while working on projects independently
- Solid understanding of Excel
Benefits:
- Medical, dental and vision coverage
- Life Insurance
- Long Term Disability
- 401K
- Generous paid time off and holidays
- AFLAC and Flex Spending Accounts
- EOY medical reimbursement
- Health Advocate healthcare assistance program
- Fitness club reimbursement
- Professional and personal development allowance
- Legal services and identity theft protection
Harmelin Media is committed to building a diverse, equitable, and inclusive workplace, and is proud to be an equal opportunity employer. We will consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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