Marketing Technologist

2 weeks ago

Columbia, United States SHR Talent Full time

SHR Talent is partnering with a mission-driven organization near Columbia, TN in their search for a highly skilled and innovative Marketing Technologist to join their team. The Marketing Technologist will play a key role in driving their organization's marketing efforts by leveraging technology to optimize campaigns, enhance user experience, and analyze data for actionable insights. The Marketing Technologist position requires a unique blend of marketing expertise and technical proficiency, along with a deep understanding of the organization's mission and goals.


An ideal candidate for the Marketing Technologist role will possess creative problem-solving abilities, a passion for leveraging technology to achieve strategic objectives, and a commitment to the organization's mission and values.


Responsibilities:

  • Collaborate with cross-functional teams to develop and implement marketing strategies aligned with organizational objectives
  • Utilize marketing technology platforms to automate processes, streamline workflows, and improve efficiency
  • Manage and optimize digital marketing channels, including email, social media, and website, to increase engagement and drive conversions
  • Implement and maintain marketing analytics tools to track Key Performance Indicators (KPIs) and measure the effectiveness of marketing campaigns
  • Conduct data analysis to identify trends, patterns, and opportunities for optimization, and provide actionable insights to inform decision-making
  • Stay informed about emerging trends and best practices in marketing technology, and proactively recommend innovative solutions to enhance our marketing efforts
  • Provide training and support to team members on marketing technology platforms and tools


Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field
  • Proven experience in marketing technology or a related role, with a strong understanding of digital marketing principles and techniques
  • Proficiency in marketing automation platforms such as HubSpot, Marketo, Pardot
  • Proficiency in Customer Relationship Management (CRM) systems such as Salesforce
  • Proficiency in analytics tools such as Google Analytics and Adobe Analytics
  • Experience with web development languages such as HTML, CSS, JavaScript and content management systems such as WordPress, a plus

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