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Social Media Strategist

2 weeks ago


Warminster, United States Robert Half Full time

*Must be commutable to Warminster, PA 5x a week*


Robert Half has a client seeking a Social Media & Digital Content Strategist with experience working in the gardening, outdoors, lifestyle, or related industries. This is a direct-hire position that requires working onsite in Warminster, PA 5x per week (Monday-Friday).

You will develop and execute comprehensive social media strategies that amplify the company's brand voice, engage with the online community, and promote the products through digital content.

Key Responsibilities:

  • Lead the creation and execution of a comprehensive social media strategy across multiple platforms (Facebook, Instagram, X, Pinterest, TikTok, etc.)
  • Collaborate with the marketing team to produce high-quality, engaging content that resonates with target audience. This includes graphics, photos, videos, and written content, tailored to each social media platform.
  • Monitor social media channels daily, respond to customer inquiries, comments, and messages, and foster a positive, engaging community.
  • Oversee social media campaigns, from concept to execution, ensuring they align with brand values, seasonal themes, and product launches.
  • Track and analyze social media metrics to measure the effectiveness of campaigns. Use data to optimize strategies, identify trends, and improve future content and engagement tactics.
  • Work closely with the marketing, product, and creative teams to ensure consistency across all digital touchpoints and to support key product launches, promotions, and events.
  • Keep up with social media trends, best practices, and emerging platforms to ensure the company remains innovative in its digital marketing efforts.

Qualifications:

  • Sampling of work required and ROI's
  • Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
  • 3+ years of experience in social media marketing, digital content creation, or a related field.
  • Strong knowledge of social media platforms, trends, and tools (e.g., Facebook Ads, Instagram Insights, Sprout, Canva, etc.).
  • Experience in social strategy planning and execution, including paid social media campaigns.
  • Proven track record of building and growing engaged online communities.
  • Excellent writing, editing, and communication skills with a keen eye for detail.