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Messaging Specialist/Analyst

McLean, VA or Pennington, NJ 3 days onsite per week

Summary:

• As a part of the long-term vision, the Digital Solutions Organization team will play an integral role across both business functions and technology capabilities. The Messaging Capability Owner (Product Owner) will develop/configure and deploy emails utilizing HeyMarket, Salesforce, and Twilio-SendGrid platforms; with familiarity using Postman API platform and Litmus email testing to help navigate the complex world of modern solutions. The Messaging Capability Owner will provide a unique business perspective on how Digital Communications can transform and improve the organization.The Messaging Capability Owner will be a Subject Matter Expert (SME) in email compliance and regulations and provide strategic guidance across digital experience properties to produce measurable, scalable, and sustainable results.
• The Messaging Capability Owner is responsible for capturing customer requirements, priorities, solutions development, and presenting the solution to a software delivery team and client for commitment and execution.
• In this capacity, the Messaging Capability Owner serves as the "customer proxy" to ensure the product delivered meets the customers' needs.

Responsibilities:

• Delivery digital transformation results by defining and implementing advanced Email Messaging to help measure the success of digital properties and drive strategic business decisions.
• Be a SME in Email, SMS, and Messaging to provide strategic guidance for digital needs across digital experience properties to produce measurable, scalable, and sustainable results.
• Collaborate with digital stakeholders to define KPIs, reporting requirements, and overall measurement strategy for capability product roadmaps.
• Execute and monitor approved implementations and lead the triaging of production related issues.
• Proactively engage with senior stakeholders in business, innovate and identify new ways of improving processes, and create value from data and analytics-driven digital products.
• Accelerate company-wide transformation towards and adoption of digital products.
• Create roll up and aggregate reporting for various levels of leadership.
• Manage and organize all Email and SMS messaging reports (including workspaces) within appropriate control room console(s).

Minimum Requirements:

• Bachelor’s degree from an accredited college or university required; field of study in Computer Science, User Experience, Informatics, or Industrial Engineering preferred. Master’s degree is a plus but not required 4+ years experience in digital, web design, digital marketing, product management, or related field.
• 8+ years of overall experience.
• 2+ years’ experience working with Email and SMS products/platforms with a strong understanding of various applications across business processes.
• Familiarity with customer data, personalization, and customer engagement metrics sourced from digital channels.
• Ability to document use cases, business requirements, functional requirements, technical specifications, and solution diagrams.
• Define product strategy and frameworks.