Product Marketing Manager

2 months ago

Milwaukee, United States Top Candidate Search Group Full time

Title: Product Marketing Manager - Wound Care

Company: Global specialty medical device manufacturer.

Location: Milwaukee based, to work in the office with senior leadership and ability to travel 50-60% nationwide to field team and tradeshows.

Description:

  • Responsible for the development, implementation and control of marketing programs to maintain and increase market share and profits.
  • Maintains an active field travel schedule to regularly meeting with customers, sales, personnel, vendors, inventors, and consultants.
  • Develops and administers launch plans for new or revised products
  • Creates and administers strategies for increasing market share of existing products
  • Evaluates performance of marketing initiatives and revises strategy in response.
  • Participates in planning of sales promotions or other special events, such as
  • conferences, trade shows, or user meetings.
  • Develops units, revenue and profitability forecast for complex product lines.
  • Develops product line pricing strategy.
  • Evaluates product improvements and line extensions while maintaining existing product base.
  • Identifies and writes requirements for new product development and acts as integral part of development team.
  • Establishes and directs engineering priority list for product group.
  • Formulates and executes new product launch activities.
  • Formulate and understand GPO contracting strategies and policies.
  • Monitors product group incident reports and helps direct corrective actions if needed.
  • Coordinates and assists with in-house sales training programs related to product group.
  • Develop and implement a five-year plan to support Injectable Drug Strategy.
  • Support product lines from a clinical standpoint and manage technical studies as needed
  • Manages overall profitability of complex product line (large dollar volume, major product development).

Requirements:

  • 4+ years Wound care industry experience in product development marketing strategies and project management required.
  • Completed 4 year college degree.
  • Computer literacy (Word, Excel, PowerPoint).
  • Ability to travel domestically & internationally, as required (

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