Senior Public Relations Account Executive

3 weeks ago

Dania, United States RockawayMore Full time

Position Description: Senior Account Executive


About Us:

At RockawayMore, we are passionate about crafting innovative strategies that transcend traditional boundaries in the food, beverage, and hospitality industry. We are a forward-thinking boutique agency that harmonizes public relations, digital marketing, social media, and graphic design to create innovative strategies for our clients. We believe that our collaborative culture and commitment to excellence are what set us apart in this ever-evolving landscape.

 

Why Join RockawayMore:

  • Mission-Driven: At RockawayMore, we're not just a marketing agency; we're on a mission to revolutionize the way brands are marketed in the digital age. Join our team to be part of a company that's dedicated to driving change and innovation in the industry.
  • Growth Opportunities: We're committed to your growth and development. When you join us, you'll have the chance to develop your skills, work on exciting projects, and advance your career within our organization. Your growth is our priority.
  • Client Diversity: Our work spans a diverse range of clients in the food, beverage, and hospitality industry. Each day brings new and exciting challenges, allowing you to gain experience with a variety of clients and industries.
  • Collaborative Environment: We foster a collaborative environment where teamwork and shared ideas are valued. You'll be working with a team of talented individuals who support each other's success, making every project a joint effort.



Candidates interested in a Senior Account Executive position at RockawayMore should meet the following qualifications:


  • Associate's or Bachelor’s degree in public relations, journalism, or related marketing field.
  • Five (5) plus years professional experience in public relations with a focus on culinary/hospitality.
  • Strong writing skills with a proven track record of producing high-quality material for accounts in a timely manner.
  • Excellent communication, organizational and interpersonal skills.
  • Thorough knowledge of local media publications, outlets and a general understanding of regional and national publications.
  • Desire and willingness to learn all major Florida, SouthEast and U.S. regional markets (Miami, Fort Lauderdale, West Palm, Orlando, Tampa, Jacksonville, Atlanta, Alexandria/D.C., etc)
  • Hands-on events experience.
  • Effectively collaborate with upper management, senior-level and junior-level colleagues and interns.
  • Self-motivated and results driven.
  • This position requires superior management, organizational and multitasking skills.
  • Interest in learning social media and digital marketing.
  • Ability to commute to Dania Beach office 1 - 2 days a week (minimum).
  • Ability to travel for client meetings, events, TV shoots, photoshoots, festivals, etc.
  • Ability to travel to other markets upon client requests.
  • Ability to work occasional evening or weekend media/client events.
  • Ability to perform core job duties that may include - on a regular basis - sitting, bending, stooping, and standing for lengthy periods of time.
  • High adaptability to a fast-paced environment.
  • Excellence in executing client strategies, managing client accounts, generating story ideas, securing media placements and achieving marketing goals.

Duties include but are not limited to:


  • Assist with drafting and distributing round-up press releases for major holidays, themes and initiatives on behalf of the PR division, as well as clients.
  • Ensure client deliverables align within designated PR hours and budget.
  • Establish new editor and journalist relationships on behalf of the company.
  • Regional and local pitching for broadcast, print, radio and online.
  • Strategically grow the company database with corporate, media and preferred vendor contacts.
  • Properly manage use of editorial calendars.
  • Manage clipping and coverage reports.
  • Manage lists and maintain organization on hard drives and in software platforms.
  • Research and build media lists.
  • Manage awards, accolades, and events lists.
  • Occasional travel required.

Preferred skills and qualifications:


  • Established relationships with media organizations and journalists.
  • Experience with Muck Rack, Critical Mention, Google Docs, PR Newswire, Canva. 

Benefits:


  • Medical, dental and vision health benefits
  • Paid vacation days
  • Unlimited paid time off
  • Gym stipend
  • Cell phone stipend
  • Simple IRA

Job Type: Full-time



Work Location: Hybrid - Applicant must reside in South Florida and be able to commute to our office in Dania, FL.


Rockaway is an equal opportunity employer, and all qualified candidates will receive consideration without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.




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