Media Director

4 days ago

Chicago, Illinois, United States Point B Communications Full time

Point B is a branding and digital agency with over 50 years of experience, and we're searching for a Media Director to join our growing media team. Though much has changed since we first opened our doors in 1972, branding remains our core competency – the place where we thrive and help our clients thrive as well. 

We believe the ultimate success of any product or service always comes back to the brand. When our branding work is done, we work just as hard to bring that brand to market with smart strategies and seamless execution. Even then, we don't take ourselves too seriously. There's always hot espresso on hand, cold beer in the fridge, and plenty of fun-loving co-workers to keep things interesting.

The Media Director Role

The Subject Matter Expert on all things traditional and digital media, with a heavy digital emphasis. The right fit for our Media Director role is an expert at navigating the media space and isn't afraid to bring new ideas to the table.  If you are well-versed in the latest tools and trends in digital marketing, but still know how to get a billboard placed, you may be the perfect fit for this Media Director role.   

In this role, you will oversee the media planning process on a variety of client accounts.  The successful candidate will have demonstrated abilities in developing strategic media solutions, contributing to campaign strategy, negotiating with vendors, fostering ongoing analysis, and performing post-buy client reporting.  Most importantly, this person will act as the go-to contact for all traditional and digital media needs.

In order to be successful in this role, you must have the desire to act as the team lead for a variety of clients and become a client-facing leader.  It is crucial that you make strategic recommendations and ensure the seamless execution of media plans.

Job Functions:

  • Develop and oversee the implementation of comprehensive media strategies aligned with business objectives
  • Manage media budgets effectively, ensuring optimal allocation across various channels and campaigns
  • Conduct research and analysis to understand target audiences, including demographics, behaviors, and preferences
  • Oversee media buying activities, negotiating contracts, and securing favorable rates and placements
  • Continuously monitor and optimize media campaigns to improve performance and maximize ROI
  • Build and maintain relationships with media vendors, platforms, and partners to ensure access to the latest opportunities and technologies
  • Lead the media team while providing guidance and mentorship
  • Stay ahead of evolving trends and best practices in media planning
  • Leading client interface and presentation efforts

Know-How, Qualifications and Next Steps

  • Bachelor's degree (or higher) in related discipline
  • 6+ years of experience developing strategic media recommendations in an agency setting
  • Strong leadership skills and experience leading a team of media professionals
  • Strong negotiation skills
  • Strong communication skills (written and verbal), with both internal teams and clients
  • Strong presentation skills
  • DSP buying and optimizing experience
  • Familiarity with social media platforms (i.e. Meta, LinkedIn, YouTube)

Benefits

Along with our high-spirited office environment, the always-available beer fridge and frequent company outings, Point B is proud to offer the following benefits:

  • Hybrid remote office (Mondays, Wednesdays and Fridays WFH)
  • 1⁄2 day summer Fridays
  • The week off between Christmas and New Year's
  • Paid time off
  • 401K plan with company match
  • Top-tier medical, dental and life insurance
  • Booming Fulton Market location (close to Metra, El, and expressway)
  • Bright, newly finished office
  • Free on-site gym

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