Associate Media Director-

4 weeks ago


New York, United States Search Max, Inc Full time

SALARY: $130-145K

HYBRID 2-3 DAYS A WEEK


Looking for a Digital sharpshooter, with several important accounts that have grown - from Banking to CPG to Ecommerce. Great client management and strategy, someone who truly understands optimization and intricacies of performance.


OVERVIEW:

The Associate Director, Digital Investment, will work within a buying team as well as designated client teams. The Associate Director provides media buying recommendations as needed to the planning team and/or to the client directly. The Associate Director provides counsel to the planning/client teams regarding marketplace rates and conditions, drives the buying, and negotiating process for assigned clients and ensures a high quality of execution.


YOUR IMPACT:

  • Work on plan development and recommendation development, including:
  • Lead buying and negotiation strategies
  • Work with strategy team and utilize 3rd party syndicated research resources (i.e. ComScore, Nielsen, etc.) to develop partner recommendations for upfront and standard buys
  • Work with Research/Analytics to collect relevant information on past performance
  • Lead negotiations of recommended plans with partners for all standard and integrated buys
  • Review and distribute POV’s for relevant partners and opportunities written by Sr. Associates
  • Meet with industry representatives to gain insight to all phases and points of contact of media partners
  • Manage Managers, Sr. Associates and Associates on the implementation and optimization of campaigns, including:
  • Keeping up to date on all communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.
  • Ongoing buy management and stewardship of campaigns (pacing, updates in Prisma, optimizations etc.)
  • Create optimization recommendations along with Analytics/Research and strategy teams
  • Oversee Associates/Sr. Associates to ensure agreed to optimizations with partners are executed correctly




YOUR QUALIFICATIONS:

  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
  • Experience in a buying role
  • Must have worked in an interactive/digital environment
  • Strong leadership
  • Strategic thinker
  • Team player
  • Strong negotiating skills
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Detail oriented with exceptional critical thinking and problem solving abilities
  • Proficiency with Microsoft Excel, Word, and PowerPoint
  • Proficiency with 3rd party syndicated research resources such as ComScore and Nielsen
  • Proficiency with Prisma and 3rd party ad servers
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Excellent time management skills
  • Ability to analyze, evaluate, and effectively communicate various media research data
  • Demonstrate professional, proper techniques and etiquette when dealing with individuals internally and externally through all means of communication at all times


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