Brand Marketing Manager

2 days ago

Englewood, United States Europerfumes Full time

Who we are:


Europerfumes is the leading US distributor of artisanal fragrance brands. Founded in 1997, Europerfumes has decades of experience vetting and sourcing the best independent brands from all over the world. Today our portfolio includes over 15 brands (including Commodity Fragrances, Twisted Lily, Juliette Has a Gun, Dr.Vranjes, etc) for which we manage everything within the US. This management includes direct to consumer digital storefronts (including the site design, development and in-home experience), social media presence (including advertising and organic posts and stories), and retail distribution (with partners including the likes of Sephora, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Anthropologie, Bluemercury, Revolve and Kith—just to name a few).


What We’re Looking For:


We are looking for a skilled & passionate Brand Marketing Manager with proven experience in consumer, luxury goods to join our Brand Management team. This is a unique brand-building opportunity for someone wanting to leave their mark in the industry. As a Brand Manager, you are responsible for defining strategies, building trade marketing plans and business model metrics. Additional responsibilities will include retailer needs, budget ownership, 360 planning, press relations, asset management, events, support customer and founder meetings. This role is for someone who thrives in an entrepreneurial environment with the ability to work collaboratively and autonomously.


This position is responsible for managing a curation of 2-4 niche fragrance brands as a sub-division of our larger portfolio. Reporting into the SVP, you will partner closely with cross-functional teams including Physical and Digital Marketing, Education & Events, and Sales. Externally you will be the daily point of contact to our brands.


Duties and Responsibilities:

  • Strategy: Collaborate with the SVP to lead development of brand strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the retailer and marketing mix.
  • KPI: Monthly reporting issued to internal and external partners. Reporting on sell-in and sell-out numbers, updated sku rank, and progress against A&P budget.
  • With an omni-mindset, partner with teams across the organization to ensure alignment of brand positioning with marketing and promotional efforts including the annual planning calendar, new product launches, creating stories that drive category leadership.
  • Create adaptable toolkits, guidelines, and assets that regional teams can modify based on local market and channel needs while maintaining global brand coherence.
  • Forecasting: Working closely with our internal planner, brand and retail partners to develop 12 month forecasts by SKU. This should be reviewed and updated on a monthly basis.
  • P&L Budget Management: Own and manage your part of the marketing budget, ensuring cross-functional alignment, and year end budget performance and delivery.
  • Manage Founder Relationship: Responsible for agenda and content in bi-weekly meetings with the founder. Must deliver strong communications skills and maturity.
  • Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and marketing presentations.


Qualifications:

  • Bachelor's degree.
  • Minimum of 3-5 years of experience in luxury consumer goods, with a beauty background preferred.
  • Strong analytical skills and attention to detail.
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously.
  • Excellent communication, interpersonal, and organizational skills.
  • Strong proficiency in Microsoft Excel.
  • Knowledge of social media platforms and digital marketing.
  • Ability to work independently and as part of a team.


Europerfumes is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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