Senior Data Analyst

1 month ago


Charlotte, United States Union (Joins Valtech) Full time
We've worked hard to establish an open, collaborative and creative agency environment over the past decade, and we are continuing to grow. If you think you're a great candidate, let us know.

Over the past decade at Union, we've worked hard to establish an open, collaborative, creative agency environment. We continue to grow and change with the needs of our clients to include our most recent evolution, joining Valtech, a global business transformation company. Our creative & performance marketing expertise, combined with Valtech's market reach & resources, will accelerate Valtech's expansion of marketing services in North America. This new partnership will take our existing boutique shop to a global scale. Together, we will transform how our clients build relationships with their customers by providing end-to-end technology and marketing services that support the entire customer experience journey. We're thrilled for this next chapter under a shared vision with our new Valtech colleagues & clients around the world.

We're looking for a Senior Data Analyst with proven experience in tracking implementation, A/B testing, audience targeting, performance marketing measurement, reporting and data analysis implementing tracking, and finding opportunities for improvement in marketing initiatives.

If you're looking to create best in class, integrated campaigns at a boutique creative agency backed by the power of a global network, drop us a line.

Requirements

Marketing Analytics Skills

  • Strong communicator with excellent verbal, written and presentation skills for presenting data in a digestible way
  • Experience working with digital paid & organic marketing data (Paid Display, Google Ads, Programmatic, Paid Social, Facebook/Instagram, Twitter, LinkedIn etc.)
  • Understanding of conversion tracking and Attribution Models
  • Ability to digest data and provide actionable insights for key client stakeholders

Analytics & Implementation Skills

  • Expert-level experience using Google Tag Manager
  • Working experience using Google Analytics 4
  • Experience using and manipulating the dataLayer on sites for advanced tracking/tagging for Google Analytics 4

Nice to Haves

  • Experience tagging with Floodlight and u-variables
  • Experience using visualization & BI platforms (Tableau, Google Data Studio, PowerBI, Datorama, etc)
  • Experience with alternative Analytics platforms to GA (i.e Piwik Pro, Adobe Analytics, Amplitude, etc)
  • A/B/Multivariate testing (Google Optimize, Optimizely, VWO, or similar)
  • Experience with App Analytics (Firebase or similar)

If you do not meet all of the requirements we will still love to review your application and talk to you about this opportunity.

Qualifications:

  • Minimum of 5 years' data analysis experience within a digital or data agency
  • Proficient in Google Tag Manager & Google Analytics 4
  • Experience developing clear, actionable insights from digital, paid and organic marketing data

What we're looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:

  • Ability to think creatively
  • Ability to bring innovative solutions to the table
  • Ability & desire to work collaboratively within a team environment
  • Genuinely nice and kind personality
  • Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
  • Hard-working & self-motivated mindset
  • Ability to juggle multiple projects
  • Ability to quickly resolve issues as they arise
  • Up-to-date knowledge of current trends
  • Meticulous attention to details and overall product quality

Benefits

Benefits

  • Paid Time Off
  • Summer Fridays
  • Health Insurance
  • Profit Sharing Program
  • Latest MacBook Pro
  • Matching 401K
  • Professional Development


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