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Sr. Product Marketing Manager
2 months ago
Job Summary: Alsym Energy, Inc is a leading innovator in the rapidly changing field of battery energy storage. It is essential for the world to succeed in the transition to sustainable energy and batteries are at the very core of the solution. In fact, the IEA predicts that 60% of CO2 emission reductions in 2030 will be directly related to batteries. This mission is what drives us every day. Over the last few years, supply-chain constraints and significant safety incidents arising from lithium-ion batteries have reduced confidence in the suitability of the technology. We have developed a revolutionary new chemistry that enables the highest performing non lithium-ion battery in the industry, that is inherently non-flammable, non-toxic, and cost effective.
Reporting to the Senior Director of Marketing, this role will be critical in driving the market success of our stationary storage solutions. You will be responsible for developing and executing product positioning, content, collateral, and messaging that resonate with our target audiences. The ideal candidate will have a proven track record in B2B product marketing, experience with channel marketing, comfort with technical / engineering considerations, a passion for sustainable energy and an understanding of the energy storage market. Given that innovation and collaboration are at the heart of our culture, candidates must be superb team players. Candidates must also be self-starters with a bias to action and ability to adjust quickly to a dynamic marketplace.
Key Responsibilities:
Product Positioning & Messaging:
Craft compelling product positioning that differentiates our stationary storage solutions from competitors and resonates with our target prospects and partners
Collaborate with the product development team to deeply understand product capabilities and to map them to market needs and customer pain points.
Develop tailored messaging and content that resonate with different customer segments and ecosystem partner prospects
Marketing Campaigns & Content Creation:
Lead the creation of product marketing collateral, including product brochures, case studies, white papers, use cases, 3rd party validation points, and digital content that communicates the benefits of our solutions to our ecosystem and partners
Collaborate with Content Marketing Manager to plan and execute multi-channel campaigns, including digital marketing, trade shows and industry events to generate leads and build brand awareness.
Work closely with the larger Go-To-Market team to develop sales enablement tools and training that support the sales process.
Customer & Stakeholder Engagement:
Build and maintain strong relationships industry influencers, and partners including trade associations, thought leadership groups, etc.
Market Analysis:
Conduct market research to understand industry trends, customer needs, and competitive dynamics within the stationary storage sector.
Research and understand competitors’ capabilities and reflect that understanding in our own product messaging
Define market segmentation and identify target customers, including storage integrators, utilities, commercial and industrial (C&I) sectors, and other key stakeholders.
Qualifications:
5+ years of experience in B2B product marketing, with experience in complex channel ecosystems.
Experience and proven track record with technical, science-based products and marketing
Strong understanding of the stationary storage market and/or related Energy / ClimateTech / Sustainability market, including key technologies and customer segments.
Excellent communication, presentation, and interpersonal skills.
Ability to work cross-functionally and influence stakeholders at all levels of the organization.
Proficiency in digital marketing tools and platforms (ideally HubSpot)
Experience working in with growth companies in dynamic industries
Bachelor’s degree required, strong preference in science and/or engineering.
Compensation, Benefits, and Perks:
We are committed to providing equitable compensation and a healthy working environment for our employees with a benefits package that provides the support that you need. We offer premium medical insurance cost through Blue Cross Blue Shield, dental insurance, offer a flexible Paid Time Off program, and maintain a firm anti-Harassment Policy that includes Diversity, Inclusion, Equity, & Gender Protections. Every employee is also eligible for PFML, 401k, and stock options. A full listing of our benefits may be provided after an offer has been issued.
We are an equal opportunity employer and value diversity & inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
