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Associate Director, Precision

2 months ago

Boston, United States Digitas Full time

Company Description


Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.


Job Description


We’re looking for an outstanding Associate Director, Precision — someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for an incredible CPG Healthcare brand. In this role, you can make a real difference in our clients’ business and our own.


What you’ll do:


As an Associate Director, Precision, you’ll be responsible for oversight of your team and all campaign management activities they perform. You will be accountable for ensuring best practices are followed by your team and campaigns are set up, managed, and operated according to strategic plans. You will also assist in final QA of campaigns prior to launch. You’ll be responsible for identifying opportunities for process improvement and working to implement improved processes with your team. You will be the representative for the precision capability with other capability leaders and should be able to explain to internal/client leadership complex precision concepts in an easily digestible manner. You will be the representative to leadership for your team communicating needs and ensuring they are met. You will help guide the overall media strategy while ensuring it aligns with client marketing strategy. You will be responsible for delivering against and exceeding client KPIs.

Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact on some of the world’s biggest brands.


Day to day your role includes:


  • Directing and managing the daily workflow of all Digitas campaigns for our largest CPG Healthcare client across two critical categories, including proposal development, campaign activation and maintenance, and post-buy recaps
  • Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
  • Reviewing client deliverables for quality, ensuring that recommendations and work products are sound and viable
  • Owning development and review of strategic proposals, coordinating across teams to account for all relevant inputs and providing pressure testing through a client lens when needed
  • Assuming accountability and ownership of campaign execution for assigned client accounts
  • Developing and maintaining quality control procedures for campaign implementations
  • Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Monitoring and reporting on campaign performance
  • Participating in forecasting exercises for senior management
  • Adopting established account management standards and program management best practices
  • Supporting training, mentoring, and development of team members
  • Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
  • Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group


Qualifications


  • Six to nine years of deep experience in display and video media buying
  • In depth understanding of media planning and programmatic buying, and practical experience with DV360, Prisma, Google Marketing Platform, TheTradeDesk, or similar buying platforms
  • Proven experience with at least three or more years of people management experience, overseeing four or more direct reports
  • Strong fluency with the digital media ecosystem– you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
  • Extensive experience in a client service position or role
  • The ability to organize and manage your work and that of the junior staff on the team
  • Strong analytical thinking, statistical, and mathematical skills
  • Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
  • Solid presentation skills and presenting to key stakeholders or senior leadership with confidence
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas
  • Strong command and proficiency working in Microsoft Excel is critical
  • A four-year college degree