Ecommerce Manager

3 weeks ago

Fort Mill, United States Eastern Wholesale Fence LLC Full time

FULL Time – In-person – Fort Mill, SC


Job Summary: We are seeking a highly motivated and experienced E-commerce Manager to join our dynamic team. The E-commerce manager will be responsible for overseeing and driving the company’s online sales strategy, managing the e-commerce website, and ensuring a seamless online shopping experience for customers. The ideal candidate will have a strong background in e-commerce operations, digital marketing, and website management.


Essential Job Functions:

·        Develop and implement e-commerce strategies to drive online sales growth to attract new customers and retain existing ones.

·        Manage and optimize the online shopping experience, including all EWF’s websites usability, automation, content, and design.

·        Oversee product listings, pricing, and promotions to maximize conversion rates and profitability.

·        Analyze sales data and customer behavior to identify trends and opportunities for improvement.

·        Conduct keyword research by identifying relevant keywords for SEO and PPC campaigns, analyze keyword difficulty and discover new keyword opportunities.

·        Utilize tools such as SEMrush to analyze competitor strategies and optimize paid search campaigns for maximum ROI.

·        Collaborate with marketing, sales, and product management teams to align e-commerce initiatives with overall business objectives.

·        Closely monitor competition and industry trends to identify opportunities for growth and innovation.

·        Stay abreast of industry developments, emerging technologies, and e-commerce trends to maintain a competitive edge in the market.

·        Provide regular reports and updates to senior management on e-commerce performance, trends, and opportunities.

·        Monitor and manage inventory levels to ensure product availability and minimize stockouts.

·        Manage relationships with third-party vendors, such as payment processors and shipping providers.


Qualifications:

·        Bachelor's degree in business, marketing, or related field.

·        Proven experience in e-commerce management, with a record of accomplishment of driving online sales growth.

·        Strong analytical skills, with the ability to interpret data and make data-driven decisions.

·        Excellent communication and collaboration skills, with the ability to work effectively cross-functionally.

·        Proficiency in e-commerce platforms and tools, such as Big Commerce, Shopify, Magento, or WooCommerce.

·        Knowledge of digital marketing strategies and tactics, including SEO, SEM, and social media marketing.

·        Familiarity with web analytics tools, such as Tableau, Google Analytics or Adobe Analytics.

·        Ability to multitask and prioritize in a fast-paced environment.

·        Adaptability and willingness to learn innovative technologies and industry trends.

·        Experience managing a team is preferred but not required.

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