Lead Platform Specialist

12 hours ago

Charlotte, United States TRKKN Full time

At TRKKN, what excites us is using a data and AI-driven approach to take our clients’ business to the next level. We proudly stand as one of the leading Google Analytics, Cloud, and Marketing Platform Premier Sales Partner both within North America and globally. We support clients with enterprise tech licensing, consulting, in-housing & upskilling, and pioneer innovative digital solutions through our advanced implementation services.


TRKKN was established in Germany in 2008 and has grown to encompass teams across 20 countries. Our close partnership with Google allows us to hone specialized expertise at the cutting edge of marketing technology. We’ve built a legacy of excellence by leveraging the skills of our diverse talent network to solve the challenges faced by trailblazing brands.

Joining TRKKN means becoming an integral part of a dynamic, global team. Our TRKKN North America team is centered around three foundational principles: curiosity, collaboration, and client success. We are driven by a relentless desire to learn, engage in transformative projects, and deliver measurable impact for both our partners and clients. Here, you'll find an environment that encourages initiative and fosters professional growth, where every day offers new opportunities to shape both our team and industry.


As a Lead Platform Specialist, you will manage a team of junior and mid-level specialists, ensuring the smooth delivery of Google Marketing Platform solutions to clients across their entire lifecycle. From onboarding to day-to-day support, escalations, growth initiatives, and beyond, you'll play a key role in driving client satisfaction and fostering long-term relationships. You’ll work closely with clients and your team to identify strategic opportunities for growth, while overseeing the development and success of your team. This role requires a blend of client management, leadership, and deep platform expertise, enabling you to lead both your team and your clients toward achieving their marketing objectives.



Responsibilities

  • Team Leadership and Support: Lead a small team of Platform Specialists, ensuring effective management of client portfolios, facilitating team collaboration, and providing guidance on complex client issues and escalations.
  • Client Relationship Management: Oversee the end-to-end client lifecycle, from onboarding to day-to-day management, support, and opportunities for client growth, ensuring high levels of satisfaction and retention.
  • Strategic Growth Initiatives: Proactively identify and pursue opportunities to grow client investments in Google Marketing Platform, working with clients to optimize their strategies and expand platform usage.
  • Process and Efficiency Improvements: Lead initiatives to refine internal processes, workflows, and documentation, ensuring consistency and efficiency across the team’s operations and improving client outcomes.
  • Collaborate with Internal Stakeholders: Work closely with internal teams, including Sales, AdTech and Solutions Consulting, Digital Analytics, and Google’s product support teams, to align on client needs and provide strategic insights.

Requirements

Education & Experience

  • Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, Economics, or a related field.
  • 5+ years of experience working with Google Marketing Platform tools, including substantial experience managing large, high-value client portfolios and leading a team.
  • Proven experience in leading a team or managing junior staff, providing mentorship and strategic guidance to ensure team success.
  • Strong background in client relationship management, including experience with enterprise-level clients and handling complex account needs.

Skills & Mindset

  • Expert knowledge of Google Marketing Platform, with extensive experience in optimization, troubleshooting, and client strategy development.
  • Exceptional leadership skills with the ability to manage a team, set goals, and track progress while fostering a collaborative and supportive environment.
  • Highly skilled in identifying growth opportunities, managing escalations, and ensuring client satisfaction throughout the lifecycle of the account.
  • Ability to work cross-functionally with sales, account management, product teams, and external stakeholders to drive client success.
  • Strong communication skills, both written and verbal, with the ability to present complex ideas to diverse audiences.
  • Strong business acumen with a focus on client growth, revenue generation, and service excellence.
  • Passion for continuous learning, both in terms of personal development and staying on top of evolving Google Marketing Platform features.

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