Current jobs related to Media Planner - Hoboken - 24 Seven Talent

Client Overview: Our client, a popular worldwide retailer, is seeking a Media Planner to join their team to build and sell advertising solutions.

Role Overview: As a Campaign Manager, you will own the execution, recognition, and delivery of sales revenue. This position is both strategic and tactical, requiring the Campaign Manager to independently generate strategic insights for their portfolio of campaigns. Campaign Managers will be responsible for client-specific requirements, providing optimization strategy expertise, client communication and best-practice guidance.

Media Planner Responsibilities:

• Plan, execute, manage, and optimize end-to-end campaigns.
• Build and deliver media plans for incremental opportunities using strategic insights and best practices.
• Understand upper funnel and lower funnel campaign tactics.
• Closely partner with cross functional teams, including but not limited to Account Management, Sales, and Measurement and Insights to define metrics and measure success of campaigns.
• Manage all aspects within day-to-day campaign management, including internal and external questions regarding accurate campaign implementation, pacing and the performance of various campaigns.
• Develop, grow, and foster relationships with internal teams through exceptional client service and becoming a trusted advisor.
• Work with trafficking teams to traffic tags and ensure accurate tracking for campaigns.
• Provide consultation detailing performance, campaign optimizations, and new opportunities.
• Troubleshoot issues on all pre-launch and live campaigns.
• Provide monthly audit reports to partners and actualize bill/pay systems.
• Ensure high quality of campaign execution working within service level agreements ensuring correct process is being followed.
• QA all relevant campaign documentation in preparation for the campaign launch.
• Maintain and organize campaign-specific materials in team’s shared document repository.

Media Planner Qualifications:

• 2 years of experience in media planning, bid management, campaign management/optimization, or digital media operations within publisher display media and network media buys.
• Campaign management experience managing the day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing, and the performance of media campaigns.
• Experience building media plans, and have a firm understanding of traditional, shopper marketing and interactive media planning elements.
• Experience with multiple digital media products and channels: Social, Display, Mobile, Search, Paid, Programmatic, etc.
• Experience in bid management, campaign management, campaign optimization, digital media operations across search and display.
• Client facing experience with the ability to identify risks and effectively navigate through issues. Including regularly consulting sales teams on insights to clients detailing performance, campaign optimizations, and new opportunities.
• Experience in partnering closely with integrated teams such as Account Management, Finance, Sales, Measurement and Insights, Optimization, etc.