Business Intelligence Analyst

1 month ago


Fort Lauderdale, United States Online Vacation Center Full time

Description

The Sales & Marketing Business Intelligence Analyst is responsible for organizing, maintaining, analyzing, and reporting on the Company’s marketing, customer, prospect, and operations databases and interpreting this data to maximize sales. The analyst will also evaluate other departmental reporting requirements and produce specialized reports, utilizing specialized reporting tools to enhance those departments’ performance, e.g., SSRS, SQL, Access, and Excel.


The information produced will help the company to better understand the potential and current customer bases, as well as the current field of competition for products or services. The reports produced will also help the company develop an appropriate marketing strategy for products targeted at specified client segments, to include Luxury.


Ideal candidates for this role take initiative, are highly enthusiastic takers, have excellent written and verbal skills, the ability to multi-task in a dynamic environment, as well as possess the ability to work as an individual contributor or in a team environment.


Core Responsibilities

● Develop metrics and strategies to test and enhance performance for Marketing, Sales, Operations and more.

● Profile our database of both prospective and existing customers to stimulate sales and maximize purchase penetration.

● Work directly with the sales operations team to restructure the customer database in order to improve lead management.

● Organize, maintain, and improve integrity of information within our customer database.

● Conduct marketing program, business, and trend analysis using predictive statistics, customer profiling, and data analysis.

● Based on marketing analysis and lead management best practices, design, implement and track sales campaigns, then make recommendations based on their success rates.

● Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.

● Develop new tools and analyses and assist in the development of an enterprise reporting system to provide insights into business sales and marketing trends.

● Analyze reporting requirements and provide accurate task and resource estimates.

● Responsible for designing, developing, and deploying new reports for several departments.

● Must be able to develop strong relationships with internal clients and must be able to effectively communicate findings' significance to those clients.

● Generates daily, weekly, and monthly management information report

● Develop ad-hoc queries and reports as required.


Requirements

● College degree or equivalent work experience.

● 1-3 years of experience with various computer software programs and hardware systems.

● 3 years of experience using SQL to query complex relational databases and validate reporting results.

● 1 year of experience using Business Intelligence applications (Crystal, SSRS, Hyperion)

● Advanced to Expert level experience with Microsoft Excel & Access.

● Very strong on quantitative analytics and tools.

● Must understand indexes, stored procedures, views, and functions.

● The ability to accurately estimate the levels of effort to accomplish various reports, projects, and tasks.

● Effective, concise communicator at all levels who thinks strategically.

● Ability to be flexible and adaptable to the challenges of a unique environment with complex reporting needs.


Benefits & Salary

  • Company subsidized medical/dental/vision/life insurance
  • $2,000 annual 401k Company Match
  • Three (3) weeks of Paid Time Off per year, plus additional Sick & Holidays
  • Free and reduced rate travel opportunities with IATAN card
  • Company sponsored sports events, picnics, lunches, and contests


Salary commensurate with experience.


Online Vacation Center is based in Fort Lauderdale, Florida, and has been in business for over 50 years. It is a public holding company focused on building a network of diversified vacation marketers with a wide range of products, some exclusive, that can be cross sold to an extensive customer base. Its portfolio of travel companies allows customers to research, plan, and purchase a vacation. Please visit our website at www.onlinevacationcenter.com for more Company related information.


Apply to: hr@onlinevacationcenter.com



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