Digital Strategist

Figment Design, a full-service marketing agency located in Miramar, Florida, is seeking an experienced Digital Strategist to join our eclectic group of creative minds. The perfect candidate for this position can work cross-functionally within the digital marketing and creative departments to create and execute digital/social campaigns, monitor performance, report, and communicate client results. Having experience in the travel and tourism industry will be extremely helpful as you execute campaigns, optimize performance, and provide reporting.

Position Overview:

As a Digital Strategist, you will support our clients’ and the team’s digital marketing initiatives that drive traffic, convert sales, and increase brand awareness. You should be very comfortable setting up, creating, and constantly optimizing campaigns through various channels such as Programmatic, TikTok, LinkedIn and other popular channels. Additionally, the ideal candidate will have experience with SEO, social media, Content Marketing and E-mail Marketing. Having knowledge in digital marketing strategies ranging from creative ideation, shifting traffic, and meta-search inventory marketing is a critical component to this role.

This role will report to the Figment Design office in Miramar, FL.

Essential Responsibilities include but are not limited to:

1. Setting up, Executing, and Optimizing Digital Marketing Campaigns: This involves planning and implementing various digital marketing strategies such as SEM, PPC, social media, email, and display advertising.
2. Manage and Support Day-to-Day Digital Operations: Overseeing the agency's digital projects, including campaign budgets, schedules, ensuring timely delivery of tasks and increasing conversions while focusing on the overall brand KPIs.
3. Analyzing and Improving Digital Performance: Evaluating current and new client digital positions to make recommendations for enhancing performance or increasing conversions.
4. Conducting A/B Testing: Testing different variables within campaigns to optimize results and improve effectiveness.
5. Writing and Optimizing Ad Copy: Crafting compelling ad content tailored to clients' marketing goals, brand voice, and guidelines.
6. Coordinating with Web Development and Design Teams: Collaborating with other departments to enhance user experience and create conversion-focused landing pages.
7. Measuring and Reporting Performance: Monitoring the performance of digital marketing campaigns, analyzing results against predefined goals (ROI and KPIs), and providing comprehensive reports to clients.
8. Identifying Trends and Optimizing Ad Spend: Staying updated on industry trends and adjusting ad spend and strategies accordingly to maximize performance.
9. Client Communication: Effectively communicating with clients, explaining strategies, and presenting results through reports and charts.
10. Quarterly Reporting: Generating quarterly reports for digital clients which provide additional data, identifies performance trends, and provides recommendations.
11. Cross-functional collaboration: Working closely with other departments such as design, content, social, and paid teams to improve campaign performance.
12. Implementing Campaign Changes: Making recommended changes to campaigns, including on-page SEO and conversion strategies.
13. Providing Business Development Support: Assisting sales and service teams in assessing and recommending digital marketing campaigns and providing support throughout the campaign lifecycle.
14. Other Digital Marketing Duties: Embrace collaboration with the digital team. Undertaking any additional responsibilities related to digital marketing as assigned including KPI’s, reporting and market research.
15. Supporting Sales and Service: Collaborating with sales and service teams as needed to ensure client satisfaction and campaign success.

Core Competencies & Character Attributes:

• Initiative: Highly motivated, tactical thinker who works well independently
• Proactive Attitude: Identifies areas of opportunity
• Adaptability: The ability to work within a fast-paced atmosphere
• Positive Attitude: Must be a collaborator with a collaborative spirit and a passion for success
• Creativity: Imagination and ability to solve difficult marketing objectives
• Dependability: Responds to requests for service and assistance
• Teamwork: Balances team and individual responsibilities
• Communication: Effectively communicates with internal departments
• Time Management: Can complete all job requirements in allotted time
• Work Ethic: Displays an organized and results-oriented approach, and motivation to perform without extensive direction
• Accuracy: Displays high quality of work and level of accuracy
• Resourceful: Exercise patience as needed and demonstrate effective problem-solving ability
• Accountability: Punctual, dependable, and takes ownership of actions
• Integrity: Trustworthy and ethical with relation to communication and business decisions

Qualifications:

• Experience in Digital Marketing strategy and best practices SEM and Social Media Marketing.
• Experience with national or regional-level campaigns is a plus.
• Highly analytical; able to understand all angles of Digital Marketing and make recommendations to improve performance.
• Experience with handling $50K+ Budgets and campaigns for various clients.
• Experience in Data Analytics, Analysis and Reporting.
• Experience in tracking/UTMS setups, debugging and monitoring.
• Experience of working with third-party booking engines is a plus.
• Highly detailed; able to analyze and identify conflicts, errors, or insights within large sets of performance to financial data.
• Microsoft Excel and Google Docs experience necessary. Ad hoc reporting may require pulling from multiple data sources (analytics, budget, and call tracking for example) to generate client-facing reporting.
• Experience dealing with B2C and B2B campaigns successfully a plus
• Experience dealing with hospitality, hotel, resort travel, tourism destinations and/or FMCG clients is a huge plus.
• Elevated level of professionalism.
• Tact when dealing with high level clients (internal/external).
• Self-motivated with a positive attitude.
• Google AdWords and Analytics certified a plus.

Supervision/Contacts:

• Reports to the Senior Digital Strategist

Work Environment:

• Work is normally performed in a typical interior office environment that requires normal safety precautions such as typical office or administrative work.

Physical Demands:

• Job involves sitting most of the time; walking, lifting, bending, and standing may be minimally required to complete tasks.

Travel:

• Travel will be required rarely, if at all. Total travel time will be less than 10% of the time.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.