Head of Retail

Proper Hospitality is seeking a Head of Retail & Brand Commerce to build and lead a distinctive retail business across our portfolio of hotels, resorts, residences and clubs.

Position Overview

This is not a traditional hotel retail role. We are looking for someone with a strong point of view on luxury, fashion, design, wellness, beauty, home, travel and culture who can translate the Proper brand into compelling retail experiences and products.

The role intentionally brings together three interconnected areas: curation and merchandising, Proper-developed products, and e-commerce. At our scale, we believe these functions are most powerful when led together by one entrepreneurial leader who can see both the creative and commercial opportunity across the entire business.

The Head of Retail & Brand Commerce will be responsible for curating exceptional third-party brands, developing Proper-branded products and collaborations, building our e-commerce business, and driving the overall financial performance of the retail platform.

The Opportunity

Proper sits at the intersection of hospitality, design, food, wellness and culture. Retail should be a natural extension of that world.

The opportunity is to build a retail platform that strengthens the Proper brand while developing into a meaningful and growing business of its own.

What You’ll Do

Build & Execute the Proper Retail Strategy

• Develop and execute the assortment, merchandising and commercial strategy for retail across the Proper portfolio
• Working within the broader brand architecture and creative direction established by Proper's Brand & Creative leadership, translate that vision into compelling retail assortments and experiences appropriate to each hotel, resort and club

Curate Best-in-Class Brands

• Identify and build relationships with leading and emerging brands across fashion, accessories, beauty, wellness, home, design, travel, sport and lifestyle
• Create assortments that feel highly edited, culturally relevant and distinctly Proper

Build Proper-Branded Products

• Develop products that extend the Proper experience beyond the hotel and have the potential to become meaningful consumer businesses in their own right
• Identify where Proper has the strongest brand relevance and commercial opportunity, and lead the development of signature products, merchandise and collaborations that feel distinctive to Proper

Develop Brand Collaborations

• Create distinctive collaborations with designers, artists, fashion brands, wellness companies and other culturally relevant partners
• Develop partnerships that strengthen the brand, create excitement and introduce Proper to new audiences

Build E-Commerce

• Lead the growth of Proper's digital retail business and create a compelling online expression of the Proper retail experience
• Partner with internal teams and outside resources as needed to build the platform, merchandising, customer experience and commercial strategy

Build a Strong Retail Business

• Own the commercial and financial performance of Proper's retail platform
• Develop a clear understanding of what products, brands and categories resonate with our guests and customers, and continually refine the business based on performance, opportunity and brand relevance

Who We're Looking For

We are looking for a builder, not a single-function retail executive.

At a larger consumer company, merchandising, product development and e-commerce might each have their own senior leader. At Proper, this role intentionally brings those responsibilities together.

The right person will be excited by that breadth. You may have deeper experience in one of these areas, but you should be comfortable moving across all three—curating an assortment and identifying emerging brands, developing a Proper product from concept to market, and then thinking commercially about how that product performs both physically and online.

You don't need to have personally done every piece of the work, but you need to know how to lead it, connect it and build the right resources around you.

We expect approximately 10+ years of experience in luxury retail, fashion, lifestyle, beauty, home, hospitality or another relevant consumer business, with meaningful experience building or growing a brand.

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