Marketing Program Manager

5 days ago

Redmond, United States OSI Engineering Full time

Partner Marketing Advisor for global computer software company in Redmond, WA.

This team is seeking a Partner Marketing Advisor who will help drive and support strategic marketing planning and execution supporting the growth of Tech for Social Impact’s (TSI) Managed Partner business. This role is responsible for leading integrated marketing planning and execution to drive to-customer/thru-partner and to-partner demand of TSI’s Managed Partner ecosystem.

Responsibilities:

Global Integrated Marketing Planning and Execution:

Support strategic planning for the Managed Partners business, specifically by driving and contributing to integrated marketing plans designed to drive to-customer / thru-partner and to-partner demand for events and offers in Tier 1 markets. Manage execution of demand gen activities across email, web, GEP, social, third-party partnerships and thru-partner marketing. Support partner success in developing and landing thru-partner campaigns. Collaborate with stakeholders, agencies, and partners to drive quality standards that set our marketing apart from competitors.

  • Plan, coordinate, and execute multiple GTM activities and campaigns according to Partner Business Plans.
  • Maintain a consistent Rhythm of Business (ROB) to drive partner-led GTM activities, track leads, and manage GTM funding.
  • Collaborate with managed partners, Partner Development Managers (PDMs), and TSI Marketing to create customer evidence, story collateral, and Manage the case study budget.


Editorial Calendar:

The marketing manager will contribute to and orchestrate TSI’s Managed Partner editorial calendar across segments by aligning activity across marketing, sales and partner teams. The marketing manager will be responsible for scheduling partner events and demand gen activities, with a customer centric lens to ensure we’re touching our customers with the right message at the right time.

  • Collaborate with the Managed Partners team on the GTM calendar and request intake process to ensure that Managed Partners provide all the required inputs for the marketing team to execute demand generation successfully.
  • Partner and Field Coordination
  • Collaborate with TSI GDC and TSI PDMs and Sales teams to integrate to-partner and through-partner events.
  • Clarify execution details such as budgeting, coordination, and lead management.


Marketing Excellence, Reporting & Feedback Loop:

The marketing manager will provide expertise and leadership in the management of internal stakeholder relationships connecting sales and marketing to successfully execute marketing campaigns that drive impact to the business while representing the best interests of our nonprofit customers.

  • Summarize and deliver marketing reporting (e.g. email open rates, click through rates), including KPIs, insights and start, stop and continue recommendations. Collaborate with the Account Team Units (ATU) Sales Teams Units (STU) and Partner Development Managers (PDMs) to understand business impact of marketing activities on partner sales and facilitate feedback loop to continuously improve execution and inform future investments and planning.


Training and Resource Development:

  • Develop training and resource playbooks for partner marketing processes and procedures.
  • Align partner marketing functions with operational best practices.
  • Contribute to the creation and maintenance of GTM benefits playbooks to aid partners and field roles in navigating and utilizing available benefits


Budget and capacity planning:

  • Create and manage the budget and capacity plan for the regional partner marketing operations team.
  • Ensure service delivery within capacity, address stakeholder concerns, and identify opportunities for high-impact, scalable services aligned with marketing priorities.


Requirements:

  • Bachelor's degree in business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years of relevant experience OR master's degree in business administration or related field AND 4+ years of experience in sales, marketing, technology-based, or business development roles.
  • Proven capability in creating and implementing successful processes and procedures.
  • Experience managing large, complex projects and driving efficiencies in partner marketing workstreams.
  • Demonstrated expertise in operations, marketing strategy development, and program management.
  • Understanding of Microsoft's go-to-market strategies is preferred.


Skills:

  • Strong operational mindset with a focus on delivering tangible results.
  • Proficiency in managing complex, evolving environments, and leading effective change management.
  • Exceptional project management skills with a hands-on approach to execution and risk management.
  • Expertise in partner engagement, fostering partner experiences, and linking these experiences to business success.
  • Strong executive relations skills to address high-level concerns and maintain composure under pressure.


Bonus Skillset:

  • Experience in developing and managing partner marketing operations within a technology or nonprofit-focused environment.
  • Familiarity with creating and optimizing training and resource playbooks for partner marketing functions.


Type: Contract

Duration: 12-month contract with possibility of extension

Location: 100% Remote

Hourly Rate Range: $61-76/hr (DOE)

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