Director of Marketing

3 weeks ago

Birmingham, United States Wildsparq Full time

Who We Are

Wildsparq is a leadership development platform helping organizations grow their employees at scale. Our training turns unequipped managers into leaders and helps work teams find unity, clarity, and purpose.


We believe every person showing up for work today deserves a great leader. We also believe leaders change the world by building more leaders. These beliefs fuel our drive to see the Wildsparq leadership development platform in every workplace in North America.


Position Objective

Our next Director of Marketing will help bring our vision to reality by building on the strong foundation of our brand and go-to-market strategy. This role is pivotal in driving our company towards achieving key revenue goals through effective demand generation, lead generation, and pipeline acceleration strategies.


The Director of Marketing has high responsibility in making strategic and logistical marketing decisions to advise on the direction of Wildsparq. This person reports to the COO of the company. The role requires clear communication with upper management and collaboration with other department managers.


Why is this job great?

You will be building upon and elevating a solid go-to-market strategy and existing marketing activities.

You will be targeting clearly defined ICPs

You will inherit well-established social media channels, email lists, and ad platforms.

You will add to a newly-designed WordPress website that has been optimized for conversion Your team leader will advocate for your needs and set you up for long-term success

Your colleagues and work culture are people-focused and purpose-driven


Position Key Responsibilites

  • Lead the ongoing refinement of the marketing strategy and drive its execution with a focus on inbound lead generation and annual recurring revenue.
  • Oversee our ongoing digital marketing activities, including website optimization, SEO, paid search, paid social, organic social, and email marketing.
  • Collaborate with our sales team to generate qualified leads from in-person events and digital experiences, including trade shows, cohorts, webinars, and podcasts.
  • Manage analytics and regularly report on key metrics to internal stakeholders.
  • Build and maintain a tech stack that increases efficiency and transparency across departments.
  • Select, coach, and manage the marketing team members, contractors, and agencies who help execute the marketing strategy alongside the Director of Marketing.
  • Live out the mission, vision, and values of Wildsparq.


Skills & Experience Needed

  • At least 3 years of marketing experience in the B2B SaaS industry. Startup or early-stage marketing experience is a plus.
  • Proven experience building and managing inbound lead generation campaigns.
  • Experience with content management systems, CRMs, and advertising platforms like WordPress, Salesforce, Google Ads, LinkedIn Campaign Manager, etc.
  • The ability to collaborate, communicate, manage projects, and meet deadlines while maintaining high brand standards and attention to detail.
  • The ability to analyze metrics to determine and iterate upon marketing performance and ROI.
  • A strong entrepreneurial, customer-first mindset with a passion for action and the ability to learn the details of our product and ICP quickly.

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