Hubspot Administrator

Hire date: ASAP

Full time

Salary: Commensurate with experience. 

Benefits include: Paid holiday, vacation, and sick time, Simple IRA with company match, flexible work hours/location, casual work environment, Healthcare, and downtown Grand Rapids office with paid parking.

Summary:

The Hubspot Administrator (HA) will be responsible for the onboarding, management, and execution of HubSpot for 1 Bold Step and 1 Bold Step’s clients. This includes the configuration, maintenance, and optimization of our HubSpot instances as they support inbound marketing initiatives, sales pipeline management, customer relationship management, and customer service/success efforts. In summary, managing the system that drives a business’s revenue operations. 

The HA will also have client-facing meetings to ensure they understand the clients’ goals and measure the progress against them with clear and consistent reporting. Detail-oriented, self-directed, and meticulous, the Hubspot Administrator should be excited to help businesses create strong revenue operations machines, document their work, and then independently execute the 1 Bold Hubspot processes.

Responsibilities Include:

• Supporting 1 Bold Step as a Hubspot PSO organization by onboarding select clients specifically following the Hubspot PSO process. 
• Assist the sales team by answering questions and running demonstrations in prospect pitch meetings and by accurately scoping and estimating Hubspot customizations and non-standard implementations.  
• Attend and participate in weekly client meetings to manage the execution of the HubSpot plan, including tasks assigned to their employees as well as others at 1 Bold Step. 
• HubSpot Configuration and Customization: Configure and customize HubSpot to align with clients’ specific business needs, including setting up workflows, lead scoring models, email templates, and other automation tools.
• Onboarding Project Management: Balance both strategy and execution for HubSpot onboarding projects; coordinate directly with clients to deliver quick wins while building long-term value. 
• Data Management: Ensure the integrity and accuracy of data within HubSpot by implementing best practices for data hygiene, segmentation, and integration with other systems such as CRM and ERP platforms.
• Campaign Management: Collaborate with marketing teams to develop, execute, and analyze inbound marketing campaigns using HubSpot tools such as email marketing, social media, landing pages, and blogging.
• Sales Enablement: Work closely with sales teams to optimize HubSpot for lead management, sales automation, playbook execution, and pipeline tracking, providing training and support as needed to drive adoption and effectiveness.
• Reporting and Analytics: Generate reports and dashboards within HubSpot to measure the performance of marketing campaigns, sales activities, and customer service interactions, providing insights and recommendations for continuous improvement.
• Continuous Improvement: Stay informed about new features and updates in the HubSpot platform, proactively identifying opportunities to enhance our utilization of the toolset to achieve business objectives.
• Using 1 Bold Step processes and templates, create and adhere to client marketing plans and budgets.
• Other duties and tasks as assigned.

Experience/Education:

• Proven experience as a HubSpot Administrator or similar role, with a deep understanding of HubSpot's features, functionalities, and best practices.
• Familiarity and understanding of HubSpot’s Hubs and tiers as they relate to business functions.
• Proven success of onboarding HubSpot for B2B clients.
• Bachelor's Degree; business or communications background preferred
• HubSpot certifications (e.g., HubSpot Certified Administrator) preferred.
• Working knowledge of other CRMs (Salesforce, Zoho, etc.) a plus.
• Working knowledge of Asana or similar project management software
• Excellent communication skills including empathetic problem-solving
• A “Get it done” and “I’ll figure it out” positive attitude
• Business writing experience preferred
• Prior experience launching paid digital campaigns a plus
• Experience with paid media strategy and execution a plus