Business Analyst

2 weeks ago

Plano, United States EPITEC Full time

Ecommerce Business Planning and Analysis (Contractor) Sales Platforms


Schedule: Mon-Thurs ONSITE, Fri WFH


Position Summary


The direct-to-consumer ecommerce team is looking for a Business Planning and Analysis (contractor) to drive both short term and long term business planning for Sales platforms for their Mobile App. This candidate will be responsible to manage weekly/monthly/quarterly sales forecast with high accuracy using analytics and build models based on Ecommerce sales drivers, promotional analysis and using category specific business knowledge.


The individual is expected to be hands-on to prepare Sales forecasting, product mix, risk/opportunity analysis and to evaluate Ecommerce sales drivers (Traffic, conversion rate), impact of promotions on different sales platforms, promotional analytics (attribution, elasticity and ROI/financial analysis) and creating what-if scenarios to achieve business goals. The role also includes creating insights/presentation for executive reviews and will own business planning for the assigned category. A successful candidate is highly analytical with critical thinking skills and business savvy, be adaptive and able to work cross functionally to influence sales and operations teams working towards a common goal in a highly matrixed, fast pacing organization. The position is located in Plano, TX.


Essentials/Duties and Responsibilities

• Hands-on to build Sales forecasting using several variables (Traffic, Seasonality, multiple promos etc.)

• Develop weekly/monthly/quarterly sales forecast for both quantity and revenue

• Promotional analysis for attribution, elasticity and ROI/financial analysis

• Build a play book to use Promotional lift and to recommend promos to achieve goals

• Develop monthly/quarterly targets and distribute the targets to various categories/channels and traffic drivers for Ecommerce

• Deep understanding of Mobile promotions, sales and channel actions

• Improve long term forecasting w/suitable analytical methodologies

• Use advanced analytics methodologies such as ML/AI forecasting methodologies for sales forecasting

• Create presentations with compelling data driven story to share with leadership, cross-functional teams to provide insights and recommendations

• Work with Category Management, Finance and Operations team to define and work on gap closures


Background/Experience

• 6+ years of experience in Ecommerce business planning, category management and/or data and analytics-intensive role with an emphasis on Quantitative analytics

• Experience of working with Mobile App sales drivers will be a plus

• Bachelor’s degree in Business/Economics or in math/analytics/engineering is required

• MBA would be a plus

• Hands-on with advanced excel with attention to detail to integrate complex data to build forecasting and to perform analysis

• Knowledge of ML/AI models for forecasting, pricing and promotional analytics for business analytics will be a plus

• Experience with Financial analysis to build business cases and to create P&L analysis

• Creative thinker with excellent business acumen, analytical skills and experience with statistical modeling

• High level of confidence, integrity, enthusiasm, executive presence that fits a fast-paced, energetic and proactive organization

• Adaptability, using advanced preparation to quickly pivot throughout the week

• Exceptional presentation skills with good Microsoft PowerPoint capabilities

• Experience of working with Telecom, Technology, Consumer Electronics and/or Retail industry is strongly preferred

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