Copywriter

6 days ago


Newark, United States Robert Half Full time

Who: Fortune 500 Financial and Insurance Client

What: Copywriter

Where: Hybrid in Newark, NJ

Term: 6 mo + Contract

Pay: $40-$46/hr


Mandatories:

• A portfolio with demonstrated expertise writing D2C sales copy

• Experience with Life Insurance, specifically individual term life insurance

• An understanding of UX copy. This role with collaborate heavily with the UX writing team and the ideal candidate will need to make recommendations to help marketing and UX messaging sync for maximum impact

Responsibilities

• Brainstorm, strategize, and create content that promotes products and services

• Consult with cross-functional team members and creative leaders to create great copy

• Enforce company brand, messaging, and voice

• Ensure creative material is well-researched, effective and consistent with goals and brand standards

• Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement

• Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging

• Stay current on marketing communications trends in and out of the industry

• Understand company institutional audiences and how to best communicate with them

• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media

• Meet or exceed all deadlines and deliverables

Qualifications:

• Bachelor's degree from an accredited school

• 7+ years copywriting experience.

• Demonstrated conceptual ability in digital and offline channels

• Ability to differentiate between an idea and an execution

• Proficiency in Microsoft Office suite

• The ability work in Figma is desired, but not mandatory along with miro. UX experience also a plus

• Ability to create and adhere to copy styles/standards

• Detail oriented, sound writing/editorial judgment

• Outstanding communication and interpersonal skills

• Clear, concise, and confident verbal communication skills

• Intellectual curiosity and a team-oriented, collaborative spirit

• Portfolio demonstrating skills in all media



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