Copywriter

4 weeks ago

Long Beach, United States Intex Recreation Corp. Full time

CopywriterOnsite Long Beach, CaliforniaOverviewIntexCorp is looking for a creative and detail-oriented Copywriter to produce compelling content across digital and traditional marketing channels. The ideal candidate has a strong grasp of brand voice, writes with clarity and persuasion, and collaborates cross-functionally to support marketing and sales initiatives. This role helps drive brand awareness, engagement, and conversions through strategic storytelling and content optimization.Key ResponsibilitiesContent Creation & Brand MessagingWrite engaging, on-brand copy for ads, packaging, product descriptions, blog posts, email, social media, and moreMaintain a consistent brand voice across all channelsCustomize content for platform-specific audiences (e.g., Amazon, Instagram, Walmart)Collaborate with marketing and creative teams to generate ideas and campaign messagingResearch target audiences and products to craft compelling selling pointsContent Performance & OptimizationApply SEO best practices to drive organic visibility and trafficTrack and analyze content performance (CTR, conversions, engagement)Conduct A/B testing and refine copy based on resultsEdit and proofread for grammar, tone, and brand alignmentCollaboration & Campaign SupportWork with designers, Social Media, Sales, and Commerce teams to ensure copy aligns with campaign goalsIntegrate customer insights and FAQs into content strategySupport copy needs for PR, influencer campaigns, and retail promotionsProvide input on creative design to ensure cohesive messagingInnovation & ToolsStay current on industry trends, content strategies, and platform changesExplore new writing tools, CMS platforms, and marketing techUse CMS to publish and manage contentOptimize product listings and apply basic HTML as neededQualificationsBachelor’s degree in English, Journalism, Marketing, or a related field (or equivalent combination of education and experience).5–7 years of proven experience as a Copywriter, preferably in durable goods or a related industry.Exceptional writing, editing, and proofreading skills with a strong command of the English language.Strong understanding of marketing principles and ability to adapt copy for diverse audiences and channels.Proficiency in SEO best practices and keyword optimization strategies.Familiarity with social media platforms and experience crafting engaging social content.Experience with content management systems and basic knowledge of HTML.Ability to collaborate effectively with cross-functional teams and manage multiple projects under tight deadlines.Detail-oriented with a keen eye for grammar, spelling, and style consistency.Familiarity with e-commerce platforms and online marketplaces (preferred).Knowledge of graphic design principles and ability to provide input to designers (preferred).Work Environment & Physical RequirementsTypical office setting; extended screen time may be requiredOccasional extended hours or meetings across time zones

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