Programmatic Manager
1 week ago
Our Global Marketing client is seeking a Programmatic Manager to join their growing team in Chicago
Location: Hybrid, Chicago
Type: Direct Hire
Competitive Benefits, PTO, and 401k
Role Summary & Impact:
As a Manager of Programmatic, you will create and execute programmatic media plans using industry-leading media technology platforms. You will take ownership of your clients’ programmatic media strategy, overseeing its implementation and day-to-day execution. You will also be responsible for training and managing junior team members.
Key Responsibilities:
- Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets are pacing effectively and tactics are optimized towards relevant objectives and KPIs.
- Develop strong working relationships with members of the broader digital account teams, including planning, investment, operations, and analytics.
- Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide clients with high-quality inventory opportunities.
- Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
- Train, support, and manage the day-to-day responsibilities and work quality of junior team members.
- Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
- Keep key stakeholders, including clients and account teams, updated on campaign and account-level performance via regular and ad-hoc reporting and status meetings.
Requirements:
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.
- 3+ years of experience in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
- Familiarity with key programmatic and digital platforms.
- Advanced Microsoft Excel skills.
- Experience with other databases, visualization tools, or coding languages is a plus.
- Exceptional verbal and written communication skills, organizational skills, and a detail-oriented mindset.
- Strong presentation skills and comfort in presenting to senior stakeholders.
- Analytical abilities and quantitative skills.
- Desire to manage and mentor junior team members; prior experience as a manager is a plus.
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