Marketing Director

2 weeks ago

Georgetown, Texas, United States Everware International Full time

Position Summary

Headquartered in Georgetown, Texas, Everware International leads a family of innovative companies dedicated to revolutionizing the culinary and foodservice industries. Our flagship brand, Cangshan, epitomizes our commitment to crafting exquisite kitchen knives using premium materials and expert craftsmanship. Alongside Cangshan, our family includes respected entities like New Star Foodservice, Henry Foodservice Products, and our US manufacturing team at Austin Cutlery & Tool. Each of these contributing to our mission by crafting quality products and delivering an exceptional experience. We're an organization that values teamwork, excellence, and a growth mindset. We're looking for 'A-players' to join our team.

The Marketing Director is a strategic leader responsible for developing and executing comprehensive marketing strategies that align with overall business objectives and drive brand awareness, market growth, and sales performance. This role oversees brand positioning, multi-channel marketing initiatives, and the execution of impactful campaigns to support a portfolio of brands, including a new Made-in-USA line. Additionally, the Marketing Director ensures effective internal and external communication fostering a culture of innovation, collaboration, and accountability.

Essential Duties & Responsibilities  

The requirements listed below are representative of the essential duties and responsibilities required. 

  • Develop and execute marketing strategies and plans to increase brand awareness, visibility and product sales through all appropriate distribution channels. Oversee regular competitive analysis, market trends, and customer insights to identify opportunities and risks to support strategy development and adjustment.
  • Collaborate with leadership team to develop and articulate a multi-year marketing roadmap to ensure sustainable growth and alignment with the company's strategic goals, annual objectives, and key performance metrics.
  • Establish metrics to measure the effectiveness of marketing initiatives, including ROI, customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. Lead regular reporting and insights presentations to the executive team.
  • Partner with leadership to develop plans and goals for the evolution of the company's digital ecosystem, ensuring consistency and alignment across all company and brand websites and social media channels.
  • Champion strategies to enhance customer experience across all touchpoints, ensuring consistency and alignment with brand values.
  • Drive efforts to draw on key team members' talents and expertise to position the company as a leader in the industry by collaborating on thought leadership content, participation in industry panels, and driving innovation.
  • Coordinate a robust trade show schedule for multiple brands in the gourmet retail and foodservice categories, including booth design and planning, contract negotiations with exhibition partners, facilities/services management, onsite activations, and booth set-up and tear-down
  • Collaborate with Sales and Ecom on the development of the annual Promotions schedule with the goal of increased market share/placement and sales
  • Develop and execute social media strategies and plans to enhance brand visibility and engagement across traditional and new channels
  • Lead internal communication efforts to foster a positive and collaborative company culture rooted in collaboration, respect, excellence, and accountability. Lead initiatives that strengthen employee engagement and a sense of belonging.
  • Foster a high-performing marketing culture nurturing the development and breadth of talent in the marketing team and creating an environment of learning and curiosity, including clear career paths and proactive succession planning.

Education & Experience 

  • Master's degree in marketing, business administration, or a related field 
  • 10+ years of experience in marketing, with at least 5 years in a leadership role 
  • Experience supporting and driving marketing activities at a fast-growing company 
  • Experience leading and training a high-performing marketing team, fostering a collaborative and inclusive work environment 
  • Experience with CRM software and digital marketing tools and techniques 
  • Budgeting, planning and/or financial analysis experience 
  • Experience with marketing and monetizing data, insights, and driving an integrated messaging strategy and roadmap 
  • Track record of executing integrating marketing initiatives that build brand identity and deliver on the brand proposition

Knowledge, Skills, and Abilities  

  • Ability to lead large-scale projects spanning across departments and teams, with a keen eye for innovation and strategic growth 
  • Ability to resolve problems or situations requiring the exercise of good judgment 
  • Excellent communication and leadership abilities, with the capacity to influence and inspire teams 
  • Deep understanding of market research practices, marketing strategies, and brand-building 
  • Exceptional strategic thinking and problem-solving skills 
  • Strong analytical skills and ability to interpret data to drive strategic decision-making 
  • Proactive, self-motivated, and able to work in a fast-paced, deadline-driven, entrepreneurial environment  
  • Genuine ambition to succeed 
  • Resilient personality with a strong work ethic 
  • Pragmatic and solution oriented 
  • Committed to high standards and continuous improvement 

  • Executive Director

    3 days ago

    Georgetown, Texas, United States Texas Bach Festival Part time

    Job Description Job Description Executive Director: Texas Bach Festival (part time, approximately 10 hours per week)The Texas Bach Festival is a 501(c)(3) Non-profit organization founded in 2017, based in Georgetown, Texas_www.texasbachfestival.org_The mission of the Texas Bach Festival is to champion and advance the great and timeless music of Johann...

  • Associate Media Director

    2 weeks ago

    Georgetown, Texas, United States Sport Clips Full time

    Benefits:401(k) matchingBonus based on performanceDental insuranceEmployee discountsHealth insurancePaid time offVision insuranceWellness resourcesRole Overview:The Director of Marketing – Media manages the media planning, buying, strategy, and agency partnerships with experience dealing with franchise models and the evolving media landscape. This role...

  • Associate Media Director

    3 weeks ago

    Georgetown, Texas, United States Sport Clips Full time

    Benefits: 401(k) matchingBonus based on performanceDental insuranceEmployee discountsHealth insurancePaid time offVision insuranceWellness resourcesThe Associate Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement...

  • Associate Media Director

    3 weeks ago

    Georgetown, Texas, United States Sport Clips Full time

    Benefits:401(k) matchingBonus based on performanceDental insuranceEmployee discountsHealth insurancePaid time offVision insuranceWellness resourcesThe Associate Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities....

  • Practice Director

    1 day ago

    Georgetown, Texas, United States Vetcelerator Full time

    Vetcelerator Job Description: Overview We are seeking a skilled Practice Director to join our team at Vetcelerator. The ideal candidate will have experience in managing veterinary practices and possess excellent leadership skills. Responsibilities Client Relations: Develop and maintain strong relationships with clients, ensuring their needs are met and...

  • Senior Living Executive Director/General Manager

    3 weeks ago

    Georgetown, Texas, United States Merril Gardens Full time

    Senior Living Executive Director/General Manager Are you passionate about working with seniors? Are you dedicated to supporting seniors on their wellness journey to ensure they are provided with an atmosphere that values individualism and dignity? If so, we may have the perfect opportunity for you Truewood by Merrill, Georgetown is currently accepting...

  • Center Director

    3 weeks ago

    Georgetown, Texas, United States Mathnasium Full time

    Fortis Franchise Group leads with, Health, Passion, Happiness, Respect, Connection, Compassion.Center Director (Full-time)Who We Are... "Serving our community by changing lives through math" is our mission. Mathnasium, The Math Learning Center is your neighborhood math-only learning center that teaches kids math in a way that makes sense to them. Our...

  • Sales Director

    6 days ago

    Georgetown, Texas, United States Chroma Systems Solutions Full time

    At Chroma Systems Solutions, we are seeking a highly skilled Regional Sales Manager to join our team. The successful candidate will be responsible for driving sales growth and identifying new business opportunities in their assigned region.Job DescriptionThis is an exciting opportunity for a results-driven individual with a proven track record of success in...

  • OBGyn Medical Director

    4 days ago

    Georgetown, Texas, United States Lone Star Circle of Care Full time

    OverviewResponsible for the medical care of Lone Star Circle of Care (LSCC) patients by providing comprehensive out-patient primary care. Under the direction of the Chief Medical Officer (CMO), delivers primary care commensurate with training to patients of LSCC. Delivers care appropriate for an out-patient, primary care community health center with...

  • Graphic Designer

    2 weeks ago

    Georgetown, Texas, United States Bare Performance Nutrition Full time

    We are seeking a talented and detail-oriented Brand Designer with a specialization in Consumer Packaged Goods (CPG) label design. In this role, you will be responsible for creating visually compelling and strategically aligned label designs that resonate with our target audience and reinforce our brand identity. You will report to the Art Director and...

  • Graphic Designer

    1 week ago

    Georgetown, Texas, United States Bare Performance Nutrition Full time

    We are seeking a talented and detail-oriented Brand Designer with a specialization in Consumer Packaged Goods (CPG) label design. In this role, you will be responsible for creating visually compelling and strategically aligned label designs that resonate with our target audience and reinforce our brand identity. You will report to the Art Director and...

  • Customer Experience Director

    6 days ago

    Georgetown, Texas, United States Enthusiast Auto Holdings Full time

    **Job Description**As a Sales Manager at Enthusiast Auto Holdings, you'll play a vital role in driving revenue growth, expanding our customer base, and enhancing overall customer satisfaction. You'll lead the sales and customer service teams to achieve outstanding results, foster strong relationships with customers, and implement strategies to improve...

  • Licensed Social Worker

    4 weeks ago

    Georgetown, Texas, United States Touchstone Communities Full time

    Licensed Social Worker at Touchstone Communities summary:The Licensed Social Worker at Harker Heights Nursing & Rehabilitation serves as the Social Services Director, ensuring the mental, emotional, social, and physical well-being of residents while collaborating with families and teammates. This role adheres to state and federal regulations and embodies The...

  • Licensed Social Worker

    4 weeks ago

    Georgetown, Texas, United States Touchstone Communities Full time

    Licensed Social Worker at Touchstone Communities summary:As a Licensed Social Worker at Harker Heights Nursing & Rehabilitation, you will serve as the Social Services Director, promoting the well-being of residents and supporting families. You will adhere to state and federal regulations while fostering a compassionate environment consistent with The...

  • Licensed Social Worker

    4 weeks ago

    Georgetown, Texas, United States Touchstone Communities Full time

    Licensed Social Worker at Touchstone Communities summary:The Licensed Social Worker promotes the mental and emotional well-being of residents in a nursing and rehabilitation facility while supporting families and the care team. This role adheres to state and federal regulatory standards and is integral to delivering high-quality healthcare experiences....

  • Practice Manager

    2 weeks ago

    Georgetown, Texas, United States Vetcelerator Full time

    Client Relations: Promotes a client-centered environment and ensures patients are provided the gold standard of medical treatment while in our care. Maintains the 5 C's of VetCheck's Core Values (Compassion, Convenience, Cost-Effective, Commitment, and Communication). Facilitates resolutions for client related issues. Determines when special financial...

  • Property Management Internship

    3 weeks ago

    Georgetown, Texas, United States Lincoln Property Company Full time

    Overview If you love making people feel at home, you'll love working at Willow Bridge Property Company. Whether you're just starting your career or joining later in your journey, we're eager to help you find your perfect fit. Willow Bridge is a full-service residential property company with deep roots in the industry. Since our early days as Lincoln Property...

  • Licensed Social Worker

    4 weeks ago

    Georgetown, Texas, United States Touchstone Communities Full time

    Licensed Social Worker at Touchstone Communities summary:As a Licensed Social Worker at Harker Heights Nursing & Rehabilitation, I promote the mental, emotional, and physical well-being of residents while embracing collaboration with family members and the healthcare team. I adhere to state and federal regulations and strive to deliver a best-in-class...

  • Territory Sales Manager

    7 days ago

    Georgetown, Texas, United States DAIKIN COMFORT TECHNOLOGIES DIST INC Full time

    Job Description Job Description Daikin Comfort Technologies Distribution, Inc. is seeking a professional, skilled individual for our Territory Sales Manager position for the Austin region branches operations group located remotely, but local, to our Georgetown, TX branches. The Territory Sales Manager is responsible for planning, organizing, maintaining,...

  • ATE Sales Manager

    4 days ago

    Georgetown, Texas, United States Chroma Systems Solutions Inc Full time

    About the Organization Chroma Systems Solutions, Inc. is a leading designer and manufacturer of power testing instruments and systems including programmable AC Power Source and DC Power Supplies, AC loads and DC Electronic Loads, Digital Power Meters and Automated Testing Systems for applications in LED Lighting, Led Drivers, Aerospace, Defense, Military,...