Graphic Designer

4 days ago

Marina del Rey, United States hiyo Full time

THE ROLE:

Hiyo is seeking a skilled and creative Graphic Designer to join our full-time team. The role will support Hiyo’s Chief Brand Officer (CBO) and marketing department with creative projects for both print and web that grow brand recognition and drive product trial. In addition to designing for email marketing, digital advertising, and e-commerce platforms, Hiyo’s Graphic Designer will produce creative across multiple areas of our business including, but not limited to: retail + on-premise, live events + activations, product packaging, brand collaborations + partnerships, and social media.


THE RESPONSIBILITIES:

  • Design materials for Hiyo’s brand marketing channels, with a primary focus on email campaigns, digital ads, social media graphics, and website updates
  • Provide editing support on print projects for product packaging, retail + POS materials, events + activation builds, and branded merchandise
  • Assist the marketing team with photo + video shoots, as needed
  • Maintain corporate decks, documents, one-sheets, and training materials on an ongoing basis
  • Build relationships with e-commerce, development, production, and brand partners’ creative teams to ensure brand accuracy and consistency across channels



THE QUALIFICATIONS:

  • Located in the Los Angeles Metropolitan area is preferred, but willing to consider remote
  • Access to a laptop, phone, and internet with the ability to occasionally travel
  • Bachelor’s degree in Fine Arts, Design, Marketing, or Communications (or the equivalent professional experience)
  • 3-5 years work experience post-college (or continued experience if college is not applicable) with related role requirements and responsibilities
  • Expert working knowledge of Adobe Creative Suite (specifically InDesign, Photoshop, Illustrator, and After Effects), with a keen hunger to stay up-to-date on the latest creative trends, tools, and tactics
  • Familiarity with online marketing, e-commerce, and communication platforms (i.e. Shopify, Slack, Klaviyo, Notion, Canva) strongly preferred
  • Experience with copywriting, video production + editing, and/or web development, a definite plus
  • A growing interest in the food + beverage, health + wellness, and no-low alcohol categories
  • One ultra-positive, self-starting attitude that works well independently, as well as on small teams



THE COMPANY:

Hiyo started when three changemakers had one disruptive idea: rethink the way the world drinks.


In April 2019, two of Hiyo’s co-founders, Evan Quinn and George Youmans, had relatives hospitalized with alcohol-related issues, which caused both to cut back their drinking in solidarity with their families. In their late twenties and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table. To them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling.


Intrigued by their newfound sober curiosity and the lack of options in the non-alcoholic beverage space, they began brainstorming product concepts alongside their close friend from college, Cygne Cooper. This marked the genesis of Hiyo, a non-alcoholic social tonic that produces a similar stress-relieving, mood-boosting feeling people usually seek from alcohol, but instead from healthy, functional ingredients.


The three co-founders have spent years perfecting their proprietary blend of adaptogens, nootropics, and botanicals to achieve the maximum feel-good ‘float’ effect. With six functionals at the forefront of this feeling, Hiyo launched its first three fruit-forward flavors in May 2021.


Since then, they have added a fourth to their expanding line of social tonics, while scaling into stores across the country. Hiyo is currently one of the fastest-growing beverage companies in the United States.

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