CRM Product Manager

2 weeks ago


Sunrise, United States GL Homes Full time

Job Description:


Key Duties and Responsibilities:

  • Product Ownership: Takes full responsibility for the management and functionality of the HubSpot CRM platform. This includes prioritizing and implementing updates and enhancements to ensure the CRM meets the organization's needs.
  • Requirements Translation: Works closely with various stakeholders to understand new business programs and processes. They then translate these requirements into technical specifications to be implemented within HubSpot.
  • Expand CRM services into other business unites: Expanding HubSpot services to support additional departments.
  • Implementation: Oversees or directly handles the configuration and customization of the CRM system to align with new processes and program requirements.
  • Data Analysis and Reporting Leadership: Leads the efforts in analyzing CRM data to extract insights and drive business decisions. Develops and maintains reports and dashboards that provide valuable business intelligence to stakeholders.
  • Performance Measurement: Incorporate specific performance metrics or key performance indicators (KPIs) to gauge CRM effectiveness, such as adoption rates, data accuracy, customer engagement, and return on investment (ROI).
  • System Integration: Expand on responsibilities to include seamless integration with other systems in the organization's tech stack, enhancing operational efficiency and data flow.
  • Continuous Enhancement: Emphasize the proactive approach to continuous improvement, staying abreast of industry trends and identifying opportunities to optimize CRM functionality.
  • Project Management Proficiency: Highlight project management skills essential for prioritizing tasks, managing timelines and budgets, and overseeing the successful execution of CRM projects.
  • Perform other related tasks and assignments as required.


Education & Experience:

  • Bachelor’s degree in marketing, computer science or related field or equivalent experience
  • 8 or more years’ experience.
  • Extensive experience with CRM - HubSpot or Salesforce
  • HubSpot or Salesforce certifications are a plus
  • Experience with reporting tools - Tableau, Google Analytics or MS Power BI


Skills & Abilities:

  • Technology skills in CRM software programs.
  • Demonstrated experience developing cutting edge strategies and leading implementation through an organization.
  • Social and emotional awareness to tailor interactions for individual customers.
  • Strong problem-solving skills Exceptional verbal and written communication skills.
  • Extensive product knowledge.
  • Ability to collaborate well with other customer care team members in a consensus-oriented workplace.
  • Analytical and data driven.
  • Ability to work in a fast-paced environment while managing multiple tasks.
  • Must be detail oriented, with the ability to maintain details with time-sensitive projects.
  • Reliable, dependable, works with a sense of urgency.


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