Copywriter

4 weeks ago

New York, United States Syndicatebleu Full time

Our client, a baby apparel brand, is looking to hire a Copywriter on a freelance basis, ASAP


This role is hybrid in NYC on an ongoing basis.


Responsibilities

- Convey the brand's voice across all communication platforms, crafting copy for the website, email, social media (both paid and organic), print materials, and wholesale channels based on provided briefs.

- Collaborate with the creative team to ensure that copy and messaging hierarchy are effectively integrated into the overall design across all platforms.

- Work closely with cross-functional teams in marketing, e-commerce, and design to maintain consistent messaging across channels.

- Develop engaging copy for the wholesale sales team, educating both prospective and current specialty retailers and department stores about Magnetic Me.

- Create SEO-optimized website content, including ongoing product descriptions for new styles, landing pages, and blog posts.

- Stay informed about industry trends and the competitive landscape to ensure that brand messaging remains relevant and impactful.


Qualifications

- Bachelor’s degree, ideally in Marketing or Communications.

- Four years of in-house copywriting experience with a reputable brand, along with a portfolio showcasing work across various marketing channels.

- Proficient in optimizing copy for SEO.

- Capable of writing copy for the full marketing funnel, from brand awareness to conversion.

- Genuine interest in the baby and parenting sector; experience writing for parenting brands is preferred.

- Excellent attention to detail and strong proofreading abilities.

- Highly organized, with the capacity to prioritize tight deadlines and ensure follow-through.

- Strong verbal and written communication skills.

- Experience with UX/UI is a plus.


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