Marketing Data Analyst

3 weeks ago


Naples, United States TSR Consulting Services, Inc. Full time

Our client is hiring a Marketing Data Analyst on a Direct Full Time basis.

Job ID 78124


Work Location: Naples, FL - relocation package offered


Main Objective:

The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools.

The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners.


Essential Duties and Responsibilities:

  • Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
  • Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
  • Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
  • Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
  • Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
  • Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
  • Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
  • Identify and recommend process improvements based on operational analytics findings.
  • Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
  • Share regular reports with key stakeholders, translating complex data into actionable insights.
  • Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
  • Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
  • Continuously expand skillset in data analysis, statistical modeling, and data visualization.
  • Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
  • Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
  • Occasional travel for training, meetings, or trade shows may be required


Additional duties and Responsibilities:

  • Document current processes and models to understand opportunities for improvement
  • Problem Solving: Develop solutions to a variety of complex problems. May refer to established precedents and policies.
  • Discretion/Latitude: Work is performed under general direction. Participates in determining success metrics for work performed.


Education/Experience:

  • Bachelor’s degree required
  • 5+ years of relevant work experience required
  • Intermediate to advanced level of experience with Google Analytics, Tag Manager required
  • Intermediate to advanced level of experience with SQL required
  • Intermediate level of experience using Front-End Data Visualization & Analytical Tools is a must


Specialized Skills:

  • Fundamental understanding of major functions in a global organization
  • Strong business acumen (in one or more verticals) is preferred
  • Data literacy is a must
  • Strong analytics and data analysis skills is preferred
  • Strong visualization skills is preferred
  • UX design expertise is a plus
  • Experience in a Life Sciences – Med Device company is a plus
  • Data science/Advanced analytical skills is a plus

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