Brand Manager

4 days ago

Tewksbury, United States Boston Hire Full time

Our client, a consumer goods company, is seeking a highly organized and innovative Brand Manager to oversee and grow their children’s product line. As the Brand Manager for the Children’s Category, you will play a pivotal role in driving brand growth, enhancing product visibility, and ensuring alignment with the company’s mission to deliver fun, educational, and parent-approved goods. You will be responsible for developing and executing marketing strategies, collaborating with cross-functional teams, and staying ahead of market trends to meet consumer needs.


Key Responsibilities:

  • Create and implement strategic brand plans that align with overall company goals and market opportunities.
  • Lead the end-to-end process for product rollouts, including market research, positioning, and promotional campaigns.
  • Conduct comprehensive market and competitor analysis to identify trends, gaps, and opportunities within the children’s goods sector.
  • Work closely with product development, sales, supply chain, and creative teams to ensure cohesive brand messaging and timely product launches.
  • Oversee budget allocation for marketing campaigns and evaluate ROI to optimize spending and achieve growth targets.
  • Develop initiatives to increase brand loyalty and engagement, utilizing both digital and traditional marketing channels.
  • Establish KPIs and continuously track the success of marketing efforts to refine strategies and report insights to senior management.
  • Lead and mentor direct reports, ensuring their growth and success with company objectives
  • Ensure all marketing and product strategies adhere to regulatory and safety standards for children’s products.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
  • 4+ years of experience in brand management within the consumer goods industry, with a focus on children’s products or similar categories.
  • Proven track record of successful product launches and brand growth.
  • Strong analytical skills with the ability to interpret complex data and market insights.
  • Excellent project management and leadership abilities.
  • Exceptional communication and interpersonal skills.
  • Proficiency in digital marketing strategies and tools

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