Marketing Copywriter

Salary: Competitive, commensurate with experience

Location: Hybrid role with a preference for one in-office day per week

About Us:

Join Naturepedic, the leading maker of certified organic mattresses and bedding since 2003. We’re not just about selling products; we’re dedicated to fostering organic living, sustainability and restorative sleep. By joining our team, you contribute to a movement that prioritizes health and the environment, improving our planet and the well-being of our customers.

Job Overview: 

As a creative Copywriter on our dynamic in-house marketing team, you will articulate our mission and shape the narrative that promotes a healthier, more sustainable lifestyle. Your creativity will not only illuminate product benefits but also spark enthusiasm and engagement across multiple platforms. Reporting directly to the Director of Brand, you will be a key player in evolving our brand story.

Responsibilities:

• Champion our brand voice and mission through compelling educational and promotional copy.
• Ideate and produce fresh, engaging copy for new product listings, email marketing, blog posts, Google ads, retailer/partner sites, event promotion, video scripts and more.
• Pay obsessive attention to narrative consistency, voice and tone, and accuracy of content.
• Use SEO best practices to optimize content for search engines and improve online visibility.
• Conduct thorough research to understand target audiences, industry trends and competitive landscape, and leverage insights to inform copywriting decisions.
• Collaborate with social and creative teams to ensure consistency and maximize impact. 
• Manage time effectively and meet project deadlines with precision and reliability.

Qualifications:

• Bachelor's degree in Advertising, Marketing, English, Creative Writing, Journalism or a related field.
• 4+ years of professional copywriting experience, preferably in direct-to-consumer (DTC) or e-commerce settings.
• Exceptional writing and editing skills, with an impeccable eye for detail and a knack for storytelling.
• Ability to write in established brand voices and connect authentically with target audiences.
• Familiarity with SEO basics and digital marketing strategies.
• Collaborative work ethic and ability to be flexible and responsive in a fast-paced work environment. 
• A passion for sustainability and organic products is a plus

Additional Info:

·       Competitive salary

·       Comprehensive benefits package

·       Paid time off

·       Opportunities for professional development in a growing company