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UGC Creator Manager

2 months ago

New York, United States MAËLYS Full time

MAËLYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MAËLYS is on track to become one of the biggest body care brands in the world.


We are looking for a talented Creator Manager to manage the process of gathering user-generated content (UGC) for paid social ads. It’s a part-time (50%) role, with the potential for full-time.


Your expertise in sourcing and identifying talent, guiding them, and ensuring consistent content quality will drive our UGC program's success.

We are looking for someone who is organized, a strong communicator, and experienced with influencer/content creator recruitment, management, briefing, and the social media performance video ad space.


It's going to work for you too…

You’ll have a pivotal role in shaping the way our paid social ads look and feel, and instrumental in orchestrating cohesive strategies that amplify our presence across all paid media fronts.


Your life at MAËLYS will look like…

  • Work closely with the Senior Creative Director, to devise and implement innovative user-generated content strategies for paid media campaigns that align with brand goals.
  • This includes conceptualizing campaigns (specifically UGC), developing briefs, and overseeing the execution from ideation to launch.
  • Create briefs for talent based on shoot requirements.
  • Identify and recruit individuals capable of creating high-quality User Generated Content (UGC).
  • Build and maintain relationships with content creators, including sourcing, outreach and negotiation, and contract and invoice management.
  • Provide creative direction and feedback to contributors to ensure the content meets brand standards and campaign objectives. Guide the visual and messaging alignment of UGC within our broader marketing strategy.
  • Develop and implement reliable methods to consistently find and onboard new creators.
  • Manage budget effectively, allocating resources across campaigns to maximize ROI. Monitor spending, adjust budgets as needed, and ensure adherence to financial targets.
  • Monitor and analyze the performance of UGC campaigns through internal tracking systems, utilizing insights to optimize ongoing and future campaigns.


You will thrive in this role if you have…

  • Proven experience in a similar role.
  • Experience in building and maintaining relationships with content creators.
  • Experience working in a fast-paced, entrepreneurial, team environment.
  • Organization skills and ability to manage multiple initiatives and lines of communication.
  • An acute attention to detail.
  • The ability to identify quality content creators.
  • A creative and innovative mindset, with a passion for exploring new ideas and strategies in the digital content space.


Salary range for a part-time: 3,000$/monthly

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