Marketing Manager

3 weeks ago

Baytown, United States Bayway Auto Group Full time

Bayshore CDJR in Baytown is looking to hire a Marketing Manager with a proven track record of website and social media management. Our dealership has positive history with the community and is known for community involvement.


The ideal candidate will create and maintain a strong online presence for the dealership. They will implement online marketing strategies through social media accounts and third party advertising vendors. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.


Responsibilities


Research target audience and discover current trends

Create engaging text, video, and image content

Monitor web traffic

Develop optimal posting schedule


Social Media


Post relevant, professional, and quality content.

Respond to messages and comments in a timely manner.

Upload and create Facebook events as needed.


Website

Help vendors upload pixels/GTMs to websites so reporting is accurate and updated.

Respond to messages with OEM digital and web provider reps to ensure website is optimized, cutting edge and compliant.

Thoroughly go through website ensuring mobile, tablet and desktop versions are functional and framed properly.

Research competitor websites for ideas, note infractions for OEM reporting.

Co-op


Reputation Management - Respond to reviews across Social Media, Google and channels the dealership uses.

Check reviews daily.

Ensure reviews have dealership replies.

Make responsible parties at dealership aware of negative reviews.


Marketing

Maintain active Google Certifications so that vendor reporting can be through the business platforms (Google My Business, Google Analytics, Google Ads)

Help General Managers coordinate monthly specials and ideas with all marketing vendors. Specials received from GSMs at the start of the month.

Meet with SEO and SEM vendors bi-weekly or monthly to monitor progress and growth.


CRM

Ensure employee profiles are set up correctly.

Add and remove employee profiles when notified by HR.

Monitor employee profiles to ensure they are receiving emails.

Create text and email templates for salespeople and sales managers.

Generate dealership reports from CRM as directed by General Managers.


Qualifications

At least 2 years of experience working in a website management or social media coordinator role.

Attention to detail with the ability to work efficiently under pressure.

Bachelors or associates degree in business administration with a focus in communications or marketing preferred but not required.

Creative personality with the ability to generate fresh and engaging social media content.

Analytics minded. Google Ad and Google Analytic certification preferred but not required.

Clean driving record and valid driver’s license

Experience as a social media coordinator

Strong communication, multitasking and analytical skills


Benefits


Competitive Salary

401K

Health, dental, and vision insurance

Paid time off


Expectations

Generate fresh and engaging social media content.

Update and monitor dealership website with fresh content, monthly specials, employee page, etc...

Quickly and correctly onboard new employee logins for CRM, email, third parties, etc...

Monitor website and social analytics often to ensure everything is running smoothly.

Send emails on behalf of upper management.

Work with in-house videographer to create hard hitting video content for social media and website.

Help schedule events on behalf of dealership and post on social media.

Attending meetings with management team and upper management.


Job Type: Full-time


Pay commensurate with experience.

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