VP/Senior Director of Marketing

3 weeks ago

Miami, United States High End RestaurantEntertainment Group Full time

The VP/Director of Marketing is responsible for overseeing all marketing policies and programs for all Group concepts with the organization as well as identifying areas of improvement and opportunities to increase brand awareness company-wide. The role is accountable for the planning, direction, control, and coordination of all brand-related marketing activities. Promotes and maintains consistent marketing messaging to enhance the prestigious image of Group and the restaurant concepts individually while contributing substantially to positive overall company recognition and profitability.

Must have a background in Marketing for Restaurants (preferably upscale/ fine dining).

This position is based in our Las Vegas Office, but is representing a Global Brand


Responsibilities

  • Develop, manage and implement annual marketing plans from branding, advertising, to promotions, as well as marketing collateral to ensure that all communications carry consistent messages and branding at corporate and individual concept level; Making certain all marketing functions are carefully aligned and support the company's goals and business objectives
  • Review and optimize current ad allocated annual marketing budgets granted to each concept
  • Report performance and key takeaways from all marketing tactics and initiatives ensuring key metrics and objectives are agreed to in advance of any new concept launch
  • Leverage and share consumer insights, F&B industry trends and create new marketing ideas and monitor relevant comp set activity as well as consumer feedback acquired locally and regionally
  • Work on development and execution overarching digital marketing, social media, SEO/SEM, email marketing, web development, promotions, campaigns and events
  • Implement strategic promotions and partnerships without discounting; never cheapening the brand
  • Review and approve all branding and messaging across web, social media, press materials, and sales collateral before posting and/or distribution to the press or the consumer audience
  • Support group sales and catering functions as necessary ensuring collateral is compelling and on-brand
  • Collaborate with in-house and outside creative designers to create on-brand copy and provide visual collateral input to ensure that all creative is in synergy with the brand and overall company, projecting a consistent and quality message
  • Oversee and coordinate product development and marketing trends
  • Must understand the importance of Branding without discounting or couponing
  • Develop programs to market at the local level
  • Level of expertise with web site design
  • Good level of understanding of marketing through social media and email
  • Determine product demand and customer awareness
  • Develop pricing strategies to maximize return on investment
  • Coordinate marketing campaigns with sales activities
  • Review and optimize marketing budget
  • Monitor and report on customer satisfaction

Qualifications

  • Bachelor's Degree in Marketing, Communications, Public Relations or related discipline (required), Master's Degree preferred
  • 8-10 years of experience in marketing with demonstrated success, preferably in the restaurant or retail sector.
  • Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications and media activities.
  • Bold executive leader who has the vision & drive to try new approaches based on a combination of data, experience, and instincts.
  • Proven experience developing, inspiring, and activating teams to deliver best in class marketing messaging against key audiences.
  • Experience developing and managing budgets, and hiring, training, developing, supervising, and appraising personnel.
  • Commitment to working with shared leadership and in cross-functional teams.
  • Professional, reliable, enthusiastic, self-reliant, self-motivated, and demonstrated ability to work well under pressure with all groups while addressing people courageously, directly and candidly.
  • Ability to manage multiple projects at a time.
  • Ability to build strong, highly collaborative relationships.
  • Thorough knowledge of marketing strategies and tactics, preferably in a restaurant/hospitality environment.
  • Strong drive for success; continuous learning of new and improved marketing techniques.
  • Excellent business judgment and curiosity about the business environment.
  • Excellent communication skills, both verbal and written. Must be able to effectively communicate to a broad range of audiences, from restaurant personnel to c-level leaders.
  • Strong understanding of creative concepts and storytelling and how to engage consumers.
  • Proven experience in translating a brand vision and strategy into compelling customer communications.
  • Experience developing and leading a comprehensive multi-market, multi-product media and advertising plan for a major consumer brand
  • Proven experience in managing medium-size marketing budgets.
  • Understanding of metrics and ROI techniques for measuring media and communication effectiveness.
  • In-depth understanding of customer perception and behavior and applying that to move the brand forward
  • Track record of maximizing the ROI of sponsorships
  • Proven success in developing impactful Social Media acquisition, advertising and community engagement programs
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Vast experience in marketing, art direction, and social media management.
  • Solid understanding of HTML, CSS, and JavaScript is required.
  • Highly creative with excellent analytical abilities.

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