Media Buyer

3 days ago

Charlotte, United States Relentless Brands Full time

Job Title: Media Buyer

Location: Charlotte, NC

Department: Marketing

Reports to: Marketing Director

Type: Full-Time


Company Overview:

Relentless Brands stands as a dynamic company, fueled by creativity and unwavering passion. We provide unparalleled industry support, backed by data-driven success stories, and revolutionary solutions in the realm of lifestyle brands.


Our team consists of seasoned experts, proficient in all facets of launching and nurturing franchise brands. From the initial sale and the opening of franchisee doors, to the meticulous crafting and execution of strategies for sustainable growth, we excel at every step.


Our forte lies in dismantling barriers to brand expansion and amplifying profitability. Rooted in years of hands-on experience and an unyielding commitment to meticulous processes, our mastery shines through. Through continual refinement and innovation, we take great pride in upholding our proprietary, industry-leading methodologies across all our platforms.


Job Overview:

We are seeking a talented and driven Media Buyer to join our dynamic marketing team. The ideal candidate will have a proven track record in managing and optimizing PPC campaigns, with specific expertise in META (Facebook & Instagram) and Google Ads platforms. The primary goal of this role is to drive high-quality traffic to our landing pages and convert prospect clients into booked first visits at our health and wellness centers.


Key Responsibilities:


Campaign Management:

  • Develop, implement, and manage PPC campaigns across META (Facebook & Instagram) and Google Ads platforms.
  • Create and maintain ad campaigns that drive traffic, engagement, and conversions.
  • Monitor and optimize campaigns to ensure maximum ROI and effectiveness.
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.


Ad Creation and Management:

  • Write compelling ad copy and creative that align with our brand and resonate with our target audience.
  • Coordinate with the design team to create visually appealing and high-converting ad creatives.
  • A/B test ad copy, creatives, and landing pages to continually improve performance.


Analytics and Reporting:

  • Track, measure, and report on campaign performance using tools like Google Analytics, META Insights, and other reporting tools.
  • Provide detailed analysis and insights on campaign performance and make data-driven decisions to optimize campaigns.
  • Regularly present performance reports and strategic recommendations to the marketing director and other stakeholders.


Budget Management:

  • Manage and allocate budgets effectively across different platforms and campaigns.
  • Monitor spending to ensure campaigns are within budget and adjust bids to maximize performance.
  • Provide accurate forecasting and budget recommendations based on campaign performance and business goals.


Audience Targeting and Segmentation:

  • Identify and define target audiences for campaigns based on market research and customer insights.
  • Implement audience segmentation strategies to ensure personalized and relevant ad experiences.
  • Use advanced targeting options on META and Google Ads to reach potential clients effectively.


Collaboration and Strategy:

  • Work closely with the marketing team to align campaigns with overall marketing strategies and goals.
  • Collaborate with other departments such as sales and customer service to ensure a seamless customer journey from ad click to booked visit.
  • Stay updated on industry trends, platform updates, and best practices to keep our campaigns competitive and innovative.


Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Business, or related field.
  • Minimum of 2 years of experience in PPC campaign management, specifically on META (Facebook & Instagram) and Google Ads.
  • Proven track record of successful ad campaigns with measurable results in the health and wellness industry.
  • Strong analytical skills and proficiency in using analytics tools (Google Analytics, META Insights, etc.).
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to develop innovative ad strategies and campaigns.
  • Strong organizational skills and ability to manage multiple projects and deadlines.
  • Certification in Google Ads and META Blueprint is a plus.


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