Direct Marketing Specialist

2 weeks ago


Memphis, United States Cook Systems Full time

Preferred Skills:

  • 1-2 years experience
  • Knowledge of traditional direct marketing campaigns (phone, mail)
  • Strategic thinking – future focus solutioning
  • Project management – able to move a project/campaign from start to finish within agreed upon timeline
  • Communication – able to clearly communicate findings and recommendations in multiple channels to multiple levels
  • Collaboration – maintain partnerships with multiple teams within the organization

ESSENTIAL JOB FUNCTIONS


  • Leadership of CampaignsManage strategy and logistics of phone channel sustainer conversion efforts
  • Manage creative and segmentation strategy and logistics of follow-up mail campaigns
  • Project manage through issue resolution related to assigned programs
  • Performance Reporting and AnalysisMonitor performance reporting to identify trends as well as areas of concern and opportunities for improvement
  • Track to monthly/quarterly/annual goals
  • Participate in weekly meetings with call vendor liaisons to assess performance and adjust


Budgeting and Forecasting

  • Manage monthly spend to budget expectations for assigned campaigns
  • Forecast future spend based on past results and future focused insights
  • Inventory tracking and pricing management for mail programs
  • Responsible for portion of the monthly Aggregate Campaign Performance reporting


A dedicated role to focus on the phone specific donor journey. Including outbound calling program strategy and execution, as well as follow-up campaigns.

This position's audience segment concentration will reach potential donors/brand new to the organization, current donors showing signs of sustainer behavior, and donors who have made the sustainer commitment but not yet fulfilled their first gift.



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