Growth Marketing Manager

4 weeks ago

Raleigh, North Carolina, United States Captura Full time

Company Overview

Captura is a workflow and e-commerce software provider built for professional photographers, uniting industry-leading products and expertise from Fotomerchant, ImageQuix, Photolynx, Skylab, Studio Ninja, and Capturelife. With a focus on delivering customer-centric tools that simplify processes and increase efficiency, Captura is dedicated to helping photographers make more revenue, time, and opportunity through innovative technology solutions.

Working for Captura means being a part of an innovative, dedicated, and fast-growing global team where the opportunity for impact, career growth, and learning are embedded in our culture. We are excited to come to work every day and seek team members who are enthusiastic, value collaboration, have ideas to share, and want to continuously grow with our customers.

Position Summary

Reporting to the Director of Growth Marketing, the Customer Growth Marketing Manager will play a critical role in our enterprise, sales-led go-to-market organization.

This is a unique opportunity to shape the customer marketing playbook at Captura. As our first customer-focused Growth Marketing Manager, you will be pivotal in driving upsell, cross-sell, and expansion pipeline in partnership with our Sales & CS teams, with a primary focus on our high volume photography vertical. You'll advocate for the features that delight our customers and drive growth, and create customer-focused campaigns in close collaboration with product marketing, customer success, growth marketing, content, design, and events.

You will create and execute campaigns that educate and empower customers to maximize the value they can experience with the Captura product suite. You'll serve as a key partner with the customer success team to understand customer needs, pain points, behaviors, and successes. And you'll use these insights to foster customer advocacy and serve as a feedback loop for marketing, sales, and product.

Responsibilities:

  • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
  • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  • Manage a library of up-to-date customer success stories
  • Manage recurring customer satisfaction surveys to drive change throughout the organization
  • In collaboration with product marketing, create marketing content for customer success to help at-risk customers with training
  • Target happy customers for upsell, cross-sell, and advocacy opportunities
  • Provide product feedback given by advocates to the product team
  • Track, measure, and improve key customer-focused metrics, including NPS/CSAT

Requirements:

  • 4+ years of customer marketing experience in a high-growth environment, enterprise B2B software preferred
  • Excellent communication skills, with the ability to effectively convey complex concepts to non-technical audiences.
  • Strong analytical skills, with the ability to analyze data sets and extract actionable insights.
  • Experience with marketing automation tools and CRM systems, HubSpot & Salesforce strongly preferred.
  • Proven track record in developing and executing successful customer marketing campaigns.
  • Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
  • Creative thinker with a strong attention to detail and the ability to think outside the box.
  • Collaborative team player with the ability to work cross-functionally and build relationships with stakeholders.
  • Knowledge of customer segmentation and targeting strategies.
  • Proficient in using data analytics tools to measure and optimize marketing performance.
  • Strong understanding of digital marketing channels, including email, social media, and content marketing.

Why Join Us

We firmly believe our differences make us collectively stronger. At Captura, we are committed to building a team diverse in background and experience.

We recognize diversity as the presence of differences, including race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, and political perspective. Diversity also encompasses differences in principles, values, thoughts, and beliefs.

We believe our culture is also rich in opportunities for growth and experience.

Captura is an equal opportunity employer that considers all applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Benefits:

  • Amazing colleagues
  • Dog-friendly office
  • Hybrid work schedule (Tues, Wed, Thurs in office) at our offices in Raleigh and Vancouver
  • Innovative work environment with resources to bring ideas to fruition
  • 100% employer-covered health, dental, and vision benefits for employee and family
  • Discretionary/"unlimited" PTO
  • 10 paid holidays
  • 1 floating holiday
  • 401(k) with 4% match
  • Employee engagement program and perks
  • Lunches, happy hours, snacks, and many events throughout the year

Compensation: $120,000/ year

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