Paid Media Specialist

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Charlotte, United States Drink DELTA Full time

Overall Purpose

As a Paid Media Specialist, you will play a key role in developing and implementing paid media strategies to expand the DELTA brand. Your primary focus will be on leveraging paid advertising channels such as Meta, LinkedIn, and other Paid Media platforms to reach target audiences effectively.


Scope

The Digital Paid Media Specialist is responsible for the digital advertising across multiple platforms that is designed to attract, engage, and retain consumers through a full consumer journey perspective. This position reports to the Marketing Director and works in close collaboration with the Creative Department.


Responsibilities

· Campaign Strategy Development: Collaborate with the marketing team to develop paid media strategies aligned with overall marketing goals and target audience insights.


· Campaign Setup and Execution: Set up and launch paid advertising campaigns across various platforms, including keyword research, ad copy creation, audience targeting, bid management, and budget allocation.


· Performance Monitoring and Optimization: Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), Click Attribution, and other key performance indicators (KPIs). Continuously optimize campaigns based on data analysis to improve performance and maximize ROI.


· Budget Management: Manage advertising budgets effectively, ensuring that campaigns are executed within budget constraints while maximizing results.


· Split Testing: Conduct A/B tests to optimize various ad/copy creatives, targeting options, and campaign settings to identify the most effective strategies for driving results.


· Audience Segmentation: Utilize audience segmentation techniques to target specific customer segments with tailored messaging and offers. Integrate these segments into the overall Campaign Plan.


· Ad Creative Development: Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience and drive engagement.


· Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations for improvement. Communicate findings to stakeholders and make data-driven recommendations for future campaign strategies.


· Email Marketing: Through insights and metrics, help the Creative & Marketing

Team develop effective email marketing campaigns that achieve marketing goals set by the Creative & Marketing Team.



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